Grocery market in Italy
The Italian Grocery eCommerce market is predicted to reach US$3,100.7 million by 2024 and accounts for 8.0% of the total eCommerce market in Italy. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.3%, resulting in a projected market volume of US$4,594.6 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Monthly revenues
Monthly eCommerce revenues in the Italian Grocery market
The monthly eCommerce revenue of the Italian Grocery market was US$304 million in November 2024. This refers to a growth of 5.2% compared to October 2024. Within the last 12 months, the monthly revenue share was the highest in December 2023 with 11.5% of the total 2023 revenue of the Italian Grocery market and the lowest in June 2024 with 7.1% of the total 2024 revenue.
Revenue Last Month
US$304.2m
The eCommerce revenue grew by 5.2% from October 2024 to November 2024.
Monthly revenue shares in the last 12 months
| 0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Monthly revenue share (in %) | 65.2 | 62.5 | 92.1 | 74.1 | 0.4 | 62.1 | 87.0 | 82.0 | 53.2 | 60.1 | 67.9 | 66.9 |
Market development
eCommerce revenue development in the Grocery market in Italy
The Italian Grocery eCommerce market is predicted to reach US$3,100.7 million by 2024 and accounts for 8.0% of the total eCommerce market in Italy. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.3%, resulting in a projected market volume of US$4,594.6 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
eCommerce revenue development in the Grocery market in Italy
eCommerce revenue growth in the Grocery market in Italy
Net eCommerce revenue split by sub-category
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 6.9 | 68.9 | 4.0 | 65.8 | 99.8 | 73.5 | 98.6 | 15.2 |
Top stores
Top five Grocery online stores in Italy by net sales 2023
With sales in the Italian Grocery market, amazon.it generated a revenue of US$133.6 million in 2023, which means it is the leading online store in this market. The Grocery ranking of Italy is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Grocery market in Italy in 2023
| Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
|---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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Payment Methods
Top 5 offered payment methods in the Italian Grocery market
The Italian Grocery eCommerce market in 2023 in terms of offered payment methods is fragmented and highly competitive with VISA (Cards) covering the largest share with 94.4% of all online stores checked. Other offered payment methods in the Italian Grocery eCommerce market in 2023 are Mastercard (Cards) with 93.0%, PayPal (E-wallets) with 90.1%, and Bank transfer/cash in advance (Bank transfer) with 66.2%. With 54.9% Cash on delivery (Cash on delivery) still has a considerable market share amongst the offered payment methods compared to VISA (Cards).
Top 5 offered payment methods in the Italian Grocery market
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Shop Software Solutions
Top 5 used shop software solutions in the Italian Grocery market
Although PrestaShop holds a commanding lead with 18.3% of online stores using the shop software solution, the Italian Grocery eCommerce market in 2023 remains vibrant and competitive. This is due to the presence of several other shop software solutions, including Magento, WooCommerce, Shopify, and nopCommerce, which collectively hold a significant share of the market.
Top 5 used shop software solutions in the Italian Grocery market
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Market definition
Definition of the Grocery market
Market definition: Grocery The category Grocery contains the online trade of food (e.g. fruits, vegetables, dairy products, ice creams, cereals, sweets) and beverages (e.g. juices, water, coffee, wine, liquor, beer). The following products and services are not part of this category: ready-to-eat meal delivery, restaurant or bar pick-up or food supplements. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Food (e.g. fruits, vegetables, dairy products, ice creams, cereals, sweets)
- Beverages (e.g. juices, water, coffee, wines, liquors, beers)
Out-of-scope
- Ready-to-eat meal delivery
- Restaurant or bar pick-up
- Food supplements
- Pet food
Select sub-category