Furniture & Homeware market in Italy

The Italian Furniture & Homeware eCommerce market is predicted to reach US$5,111.4 million by 2024 and accounts for 13.2% of the total eCommerce market in Italy. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 12.1%, resulting in a projected market volume of US$8,075.8 million by 2028. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Italian Furniture & Homeware retail market, the online share is 27.6% and will increase by an average of 10.1% to 40.6% by 2028.

With sales in the Italian Furniture & Homeware market, amazon.it generated a revenue of US$432.7 million in 2023, which means it is the leading online store in this market. The Furniture & Homeware ranking of Italy is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

With 92.5% VISA the most commonly offered payment method of all online stores in the Italian Furniture & Homeware eCommerce market in 2023. Like VISA Mastercard with a share of 91.4% and American Express with a share of 54.8% the payment type Cards is the most common used by online retailers in in the Italian Furniture & Homeware eCommerce market in 2023. Other commonly used payment methods in that market are PayPal (E-wallets) with 88.2% and Bank transfer/cash in advance (Bank transfer) with 81.7% of stores offering that payment method to the clients.

Despite Bartolini (BRT)'s dominant position with 47.4% of online stores opting for its services, the Italian Furniture & Homeware eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including GLS, DHL, UPS (United Parcel Service), and DPD, hold smaller but significant shares, contributing to a dynamic and fragmented market.

Although Magento holds a commanding lead with 26.4% of online stores using the shop software solution, the Italian Furniture & Homeware eCommerce market in 2023 remains vibrant and competitive. This is due to the presence of several other shop software solutions, including PrestaShop, WooCommerce, Shopify, and Salesforce Commerce Cloud, which collectively hold a significant share of the market.