Furniture & Homeware market in Italy

The Italian Furniture & Homeware eCommerce market is predicted to reach US$4,649.4 million by 2023 and accounts for 12.3% of the total eCommerce market in Italy. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 11.8%, resulting in a projected market volume of US$7,276.4 million by 2027. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.

Market development

eCommerce revenue development in the Furniture & Homeware market in Italy

The Italian Furniture & Homeware eCommerce market is predicted to reach US$4,649.4 million by 2023 and accounts for 12.3% of the total eCommerce market in Italy. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 11.8%, resulting in a projected market volume of US$7,276.4 million by 2027. Within the Furniture & Homeware market ECDB considers the following two sub-markets: Furniture and Homeware.

eCommerce revenue development in the Furniture & Homeware market in Italy

in million US$

eCommerce revenue growth in the Furniture & Homeware market in Italy

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 27.6 57.7 68.3 53.7 56.8 63.8 91.7 56.4

Online share

eCommerce online share of the total Furniture & Homeware market in Italy

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Italian Furniture & Homeware retail market, the online share is 23.6% and will increase by an average of 11.3% to 36.2% by 2027.

eCommerce online share of the total Furniture & Homeware market in Italy

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 46.6% 54.6% 63.7% 30.8% 80.8% 7.3% 54.4% 74.9%

Top stores

Top five Furniture & Homeware online stores in Italy by net sales 2022

With sales in the Italian Furniture & Homeware market, amazon.it generated a revenue of US$353.8 million in 2022, which means it is the leading online store in this market. The Furniture & Homeware ranking of Italy is based on all online stores that generated sales in this market in 2022. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Furniture & Homeware market in Italy in 2022

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m 8.3%
US$550.0m
12.0%
US$4,600.0m 12.4%
US$470.0m
3.9%
US$1,190.0m 33.6%
US$430.0m
20.6%
US$2,122.0m 18.0%
US$370.0m
20.7%
US$1,814.0m 12.6%

Payment Methods

Top 5 offered payment methods in the Italian Furniture & Homeware market

With 92.6% VISA the most commonly offered payment method of all online stores in the Italian Furniture & Homeware eCommerce market in 2022. Like VISA Mastercard with a share of 91.5% and American Express with a share of 55.3% the payment type Cards is the most common used by online retailers in in the Italian Furniture & Homeware eCommerce market in 2022. Other commonly used payment methods in that market are PayPal (E-wallets) with 88.3% and Bank transfer/cash in advance (Bank transfer) with 81.9% of stores offering that payment method to the clients.

Top 5 offered payment methods in the Italian Furniture & Homeware market

in %

See all stores offering


Shipping Service Provider

Top 5 offered shipping providers in the Italian Furniture & Homeware market

Despite Bartolini (BRT)'s dominant position with 46.0% of online stores opting for its services, the Italian Furniture & Homeware eCommerce market in 2022 remains diverse and competitive. Several other shipping service providers, including GLS, UPS (United Parcel Service), DHL, and DPD, hold smaller but significant shares, contributing to a dynamic and fragmented market.

Top 5 offered shipping providers in the Italian Furniture & Homeware market

in %

Market definition

Definition of the Furniture & Homeware market

Market definition: Furniture & Homeware The category Furniture & Homeware comprises digital sales of furniture (e.g. tables, chairs, beds, cabinets) and homeware (e.g. lamps, tableware, carpets, blinds, decorations) for the private end user (B2C). Not covered are unmovable objects (e.g. sinks, bath tubs, faucets), interior finishes (e.g. floorings, paints, wallpapers) or household appliances. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Furniture (e.g. tables, chairs, beds, cabinets)
  • Homeware (e.g. lamps, tableware, carpets, blinds, decorations)

Out-of-scope

  • Unmovable objects (e.g. sinks, bath tubs, faucets)
  • Interior finishes (e.g. floorings, paints, wallpapers)
  • Household appliances
  • Consumer electronics
  • Furniture assembly services
  • Interior design services