DIY market in Italy

The Italian DIY eCommerce market is predicted to reach US$2,902.6 million by 2023 and accounts for 7.7% of the total eCommerce market in Italy. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 5.1%, resulting in a projected market volume of US$3,548.3 million by 2027. Within the DIY market ECDB considers the following three sub-markets: Tools & Construction Supplies, Vehicle Parts, and Garden.

Market development

eCommerce revenue development in the Motorcycle Parts market in Italy

The Italian Motorcycle Parts eCommerce market is predicted to reach US$200.5 million by 2023 and accounts for 23.1% of the Vehicle Parts eCommerce market in Italy. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 3.6%, resulting in a projected market volume of US$230.8 million by 2027. The Motorcycle Parts eCommerce market is a sub-market of the Vehicle Parts market. Further categories within the Vehicle Parts market are: Car Parts, and Other Vehicle Parts.

eCommerce revenue development in the Motorcycle Parts market in Italy

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Motorcycle Parts market in Italy

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 24.3 27.0 95.5 50.7 83.8 19.2 27.4 15.3
AOV (in US$) 70.1 61.0 40.3 94.1 77.6 17.6 33.5 37.8
CVR (in %) 24.3 27.0 95.5 50.7 83.8 19.2 27.4 15.3
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Motorcycle Parts market in Italy

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Italian Motorcycle Parts retail market, the online share is 7.3% and will increase by an average of 13.5% to 12.1% by 2027.

eCommerce online share of the total Motorcycle Parts market in Italy

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 82.9% 82.6% 81.3% 59.9% 49.3% 99.3% 85.2% 35.2%

Market definition

Definition of the Motorcycle Parts market within the DIY market

Market definition: DIY > Vehicle Parts > Motorcycle Parts The category Motorcycle Parts includes the online trade of motorcycle engine components, motorcycle brakes and suspension parts, motorcycle tires and wheels, and more. This category does not cover motorcycle protective gear and accessories (e.g. helmets, riding gear, gloves). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Motorcycle engine components
  • Motorcycle brakes and suspension parts
  • Motorcycle tires and wheels
  • Motorcycle body parts
  • Motorcycle performance and tuning parts

Out-of-scope

  • Motorcycle protective gear and accessories (e.g. helmets, riding Gear, gloves)