DIY market in Italy

The Italian DIY eCommerce market is predicted to reach US$2,775.9 million by 2024 and accounts for 7.2% of the total eCommerce market in Italy. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 8.0%, resulting in a projected market volume of US$3,777.5 million by 2028. Within the DIY market ECDB considers the following three sub-markets: Tools & Construction Supplies, Vehicle Parts, and Garden.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Italian DIY retail market, the online share is 8.2% and will increase by an average of 9.8% to 12.0% by 2028.

With sales in the Italian DIY market, amazon.it generated a revenue of US$445.5 million in 2023, which means it is the leading online store in this market. The DIY ranking of Italy is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

With 96.1% share PayPal is the most commonly offered payment method of all online stores in the Italian DIY eCommerce market in 2023. Unlike PayPal which is of type E-wallets VISA, Mastercard, and postepay with shares of 93.1%, 93.1%, and 50.0% are of type Cards.

Despite Bartolini (BRT)'s dominant position with 53.5% of online stores opting for its services, the Italian DIY eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including GLS, DHL, SDA (Poste Italiane), and UPS (United Parcel Service), hold smaller but significant shares, contributing to a dynamic and fragmented market.