Fashion market in Japan
Market development
eCommerce revenue development in the Fashion market in Japan
The Japanese Fashion eCommerce market is predicted to reach US$23,503.8 million by 2024 and accounts for 17.8% of the total eCommerce market in Japan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 3.8%, resulting in a projected market volume of US$27,250.3 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
eCommerce revenue development in the Fashion market in Japan
eCommerce revenue growth in the Fashion market in Japan
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 13.8 | 15.2 | 74.3 | 53.3 | 56.3 | 8.0 | 84.2 | 33.6 |
Top stores
Top five Fashion online stores in Japan by net sales 2023
With sales in the Japanese Fashion market, uniqlo.com generated a revenue of US$938.3 million in 2023, which means it is the leading online store in this market. The Fashion ranking of Japan is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Fashion market in Japan in 2023
| Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
|---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
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Payment Methods
Top 5 offered payment methods in the Japanese Fashion market
With 97.5% VISA the most commonly offered payment method of all online stores in the Japanese Fashion eCommerce market in 2023. Like VISA Mastercard with a penetration of 97.2%, JCB with a share of 94.8%, and American Express with a share of 92.0% the payment type Cards is the most common used by online retailers in in the Japanese Fashion eCommerce market in 2023. With a share 78.5% Cash on delivery is the most common used payment method offered to the clients of type Cash on delivery.
Top 5 offered payment methods in the Japanese Fashion market
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Shipping Service Provider
Top 5 offered shipping providers in the Japanese Fashion market
Despite Yamato's dominant position with 53.4% of online stores opting for its services, the Japanese Fashion eCommerce market in 2023 remains diverse and competitive. Several other shipping service providers, including Sagawa Express, Japan Post, EMS, and DHL, hold smaller but significant shares, contributing to a dynamic and fragmented market.
Top 5 offered shipping providers in the Japanese Fashion market
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Market definition
Definition of the Fashion market
Market definition: Fashion The category Fashion encompasses the commercial (B2C) sale of apparel (e.g. jackets, t-shirts, joggers, underwear), footwear (e.g. sneakers, boots, sandals), bags (e.g. handbags, backpacks, suitcases), and accessories (e.g. hats, sunglasses, jewelry, watches) via digital channels. Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits), eye care (e.g. glasses and sunglasses with prescriptions) or beauty care (e.g. make-up, fragrances) are not included in this segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Apparel (e.g. jackets, t-shirts, joggers, underwear)
- Footwear (e.g. sneakers, boots, sandals)
- Bags (e.g. handbags, backpacks, suitcases)
- Accessories (e.g. hats, sunglasses, jewelry, watches)
Out-of-scope
- Sport-specific equipment (e.g. climbing shoes, goalkeeper gloves, wetsuits)
- Eye care (e.g. glasses and sunglasses with prescriptions)
- Beauty care (e.g. make-up, fragrances)
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