Fashion market in Japan

The Japanese Fashion eCommerce market is predicted to reach US$23,503.8 million by 2024 and accounts for 17.8% of the total eCommerce market in Japan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 3.8%, resulting in a projected market volume of US$27,250.3 million by 2028. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

Market development

eCommerce revenue development in the Footwear market in Japan

The Japanese Footwear eCommerce market is predicted to reach US$6,294.4 million by 2024 and accounts for 26.8% of the Fashion eCommerce market in Japan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 3.2%, resulting in a projected market volume of US$7,147.6 million by 2028. The Footwear eCommerce market is a sub-market of the Fashion market. Further categories within the Fashion market are: Apparel, and Bags & Accessories.

eCommerce revenue development in the Footwear market in Japan

in million US$

eCommerce revenue growth in the Footwear market in Japan

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 6.9 86.4 10.3 99.1 96.8 14.3 55.3 68.3

Online share

eCommerce online share of the total Footwear market in Japan

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Japanese Footwear retail market, the online share is 29.9% and will increase by an average of 6.0% to 37.8% by 2028.

eCommerce online share of the total Footwear market in Japan

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 48.4% 83.8% 90.8% 54.1% 60.3% 21.0% 45.4% 22.4%

Top stores

Top five Footwear online stores in Japan by net sales 2023

With sales in the Japanese Footwear market, snkrdunk.com generated a revenue of US$174.9 million in 2023, which means it is the leading online store in this market. The Footwear ranking of Japan is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Footwear market in Japan in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m 8.3%
US$550.0m
12.0%
US$4,600.0m 12.4%
US$470.0m
3.9%
US$1,190.0m 33.6%
US$430.0m
20.6%
US$2,122.0m 18.0%
US$370.0m
20.7%
US$1,814.0m 12.6%

Market definition

Definition of the Footwear market within the Fashion market

Market definition: Fashion > Footwear The category Footwear comprises digital sales of sneakers, sports shoes, sandals, and more. This category does not cover sport-specific footware (e.g. soccer shoes, climbing shoes, bike shoes) and orthopedic footwear. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Sneakers
  • Sports shoes
  • Sandals
  • Boots
  • High heels
  • Slippers

Out-of-scope

  • Sport specific footware (e.g. soccer shoes, climbing shoes, bike shoes)
  • Orthopedic footwear