Electronics market in Japan
The Japanese Electronics eCommerce market is predicted to reach US$31,596.5 million by 2023 and accounts for 25.3% of the total eCommerce market in Japan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.9%, resulting in a projected market volume of US$44,515.3 million by 2027. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.
Market development
eCommerce revenue development in the Telecommunications market in Japan
The Japanese Telecommunications eCommerce market is predicted to reach US$10,051.8 million by 2023 and accounts for 45.9% of the Consumer Electronics eCommerce market in Japan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 9.0%, resulting in a projected market volume of US$14,178.6 million by 2027. The Telecommunications eCommerce market is a sub-market of the Consumer Electronics market. Further categories within the Consumer Electronics market are: Audio, Cameras, Computing, Fitness Trackers, Game Consoles, Other Consumer Electronics, Printers & Scanners, and TV & Video.
eCommerce revenue development in the Telecommunications market in Japan
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Telecommunications market in Japan
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 19.3 | 86.3 | 13.2 | 16.4 | 60.8 | 94.4 | 54.8 | 43.2 |
| AOV (in US$) | 54.0 | 96.8 | 6.3 | 29.4 | 88.0 | 75.1 | 21.2 | 75.2 |
| CVR (in %) | 19.3 | 86.3 | 13.2 | 16.4 | 60.8 | 94.4 | 54.8 | 43.2 |
Market definition
Definition of the Telecommunications market within the Electronics market
Market definition: Electronics > Consumer Electronics > Telecommunications The category Telecommunications includes the online trade of smartphones and accessories (e.g. smartphone devices, refurbished and pre-owned phones, smartphone cases), smartwatches (e.g. smartwatch devices, wristbands and straps) and phones (e.g. landline phones, cordless phones). This category does not cover computer, TVs or cameras. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Smartphones and accessories (e.g. smartphone devices, refurbished and pre-owned phones, smartphone cases)
- Smartwatches (e.g. smartwatch devices, wristbands and straps)
- Phones (e.g. landline phones, cordless phones)
Out-of-scope
- Computer
- TVs
- Cameras
- Headphones
- Loudspeakers
- Printers
- Game consoles
Select sub-category