Electronics market in Japan
The Japanese Electronics eCommerce market is predicted to reach US$31,596.5 million by 2023 and accounts for 25.3% of the total eCommerce market in Japan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.9%, resulting in a projected market volume of US$44,515.3 million by 2027. Within the Electronics market ECDB considers the following two sub-markets: Consumer Electronics and Electrical Appliances.
Market development
eCommerce revenue development in the Washing Machines market in Japan
The Japanese Washing Machines eCommerce market is predicted to reach US$1,912.5 million by 2023 and accounts for 22.6% of the Household Appliances eCommerce market in Japan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 9.4%, resulting in a projected market volume of US$2,739.2 million by 2027. The Washing Machines eCommerce market is a sub-market of the Household Appliances market. Further categories within the Household Appliances market are: Cookers & Ovens, Dishwashers, Other Household Appliances, Refrigerators, Small Kitchen Appliances, and Vacuum Cleaners.
eCommerce revenue development in the Washing Machines market in Japan
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Washing Machines market in Japan
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 35.2 | 16.7 | 33.9 | 52.3 | 44.5 | 96.1 | 36.0 | 43.2 |
| AOV (in US$) | 31.7 | 27.2 | 74.6 | 50.8 | 29.5 | 94.2 | 12.0 | 2.4 |
| CVR (in %) | 35.2 | 16.7 | 33.9 | 52.3 | 44.5 | 96.1 | 36.0 | 43.2 |
Market definition
Definition of the Washing Machines market within the Electronics market
Market definition: Electronics > Electrical Appliances > Household Appliances > Washing Machines The category Washing Machines includes the online trade of front-loading washing machines, top-loading washing machines, washer-dryer combos, and more. This category does not cover dryers and commercial and industrial washing machines. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Front-loading washing machines
- Top-loading washing machines
- Washer-dryer combos
- Steam washing machines
Out-of-scope
- Dryers
- Commercial and industrial washing machines
Select sub-category