Care Products market in Kenya
The Kenyan Care Products eCommerce market is predicted to reach US$55.0 million by 2024 and accounts for 8.3% of the total eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 14.4%, resulting in a projected market volume of US$94.3 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Conditioners market in Kenya
The Kenyan Conditioners eCommerce market is predicted to reach US$0.6 million by 2024 and accounts for 3.7% of the Shower & Bath eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 8.2%, resulting in a projected market volume of US$0.8 million by 2028. The Conditioners eCommerce market is a sub-market of the Shower & Bath market. Further categories within the Shower & Bath market are: Creams & Body Lotions, Deodorants, Hair Dyes, Other Shower & Bath, and Shampoos.
eCommerce revenue development in the Conditioners market in Kenya
eCommerce revenue growth in the Conditioners market in Kenya
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 99.9 | 99.9 | 59.0 | 88.7 | 58.9 | 77.0 | 9.3 | 88.4 |
Market definition
Definition of the Conditioners market within the Care Products market
Market definition: Care Products > Personal Care > Shower & Bath > Conditioners The category Conditioners includes the online trade of conditioners (e.g. everyday conditioners, volumizing conditioners, anti-frizz conditioners). This category does not cover shampoos. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Conditioners (e.g. everyday conditioners, volumizing conditioners, anti-frizz conditioners)
Out-of-scope
- Shampoos
Market comparison
The Kenyan Conditioners market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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