Care Products market in Kenya
Market development
eCommerce revenue development in the Eye Cosmetics market in Kenya
The Kenyan Eye Cosmetics eCommerce market is predicted to reach US$1.2 million by 2024 and accounts for 25.3% of the Decorative Cosmetics eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 11.3%, resulting in a projected market volume of US$1.8 million by 2028. The Eye Cosmetics eCommerce market is a sub-market of the Decorative Cosmetics market. Further categories within the Decorative Cosmetics market are: Lipsticks, Make-up, Nail Cosmetics, and Other Decorative Cosmetics.
eCommerce revenue development in the Eye Cosmetics market in Kenya
eCommerce revenue growth in the Eye Cosmetics market in Kenya
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 83.9 | 38.1 | 89.5 | 30.1 | 47.8 | 63.9 | 97.1 | 52.5 |
Market definition
Definition of the Eye Cosmetics market within the Care Products market
Market definition: Care Products > Personal Care > Decorative Cosmetics > Eye Cosmetics The category Eye Cosmetics includes the online trade of eyeshadows, eyeliners, mascaras, and more. This category does not cover eyelash curlers. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Eyeshadows
- Eyeliners
- Mascaras
- Eyelash Extensions
Out-of-scope
- Eyelash curlers
Select sub-category
- Other Medical Products *
- Health Teas *
- Other Nutrition *
- Other Pharmaceuticals *
- Other Health Care *
- Other Decorative Cosmetics *
- Handkerchiefs *
- Other Hygiene *
* Not available for the selected country