Hobby & Leisure market in Kenya

The Kenyan Erotic & Adult eCommerce market is predicted to reach US$10.8 million by 2023 and accounts for 2.1% of the Hobby & Leisure eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 7.4%, resulting in a projected market volume of US$14.4 million by 2027. The Erotic & Adult eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Flowers & Gifts, Media, Musical Instruments, Other Hobby & Leisure, Pet Supplies, Smoking Supplies, Sports Equipment, Stationery, Crafts & Art Supplies, and Toys.

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Kenyan Erotic & Adult retail market, the online share is 18.5% and will increase by an average of 11.2% to 28.3% by 2027.