Hobby & Leisure market in Kenya
The Kenyan Hobby & Leisure eCommerce market is predicted to reach US$144.1 million by 2024 and accounts for 21.7% of the total eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 17.6%, resulting in a projected market volume of US$275.5 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Stationery, Crafts & Art Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.
Monthly revenues
Monthly eCommerce revenues in the Kenyan Sports Equipment market
The monthly eCommerce revenue of the Kenyan Sports Equipment market was US$2 million in October 2024. This refers to a growth of 19.1% compared to September 2024. Within the last 12 months, the monthly revenue share was the highest in November 2023 with 9.5% of the total 2023 revenue of the Kenyan Sports Equipment market and the lowest in September 2024 with 7.4% of the total 2024 revenue.
Revenue Last Month
US$2.3m
The eCommerce revenue grew by 19.1% from September 2024 to October 2024.
Monthly revenue shares in the last 12 months
0-2024 | 1-2024 | 2-2024 | 3-2024 | 4-2024 | 5-2024 | 6-2024 | 7-2024 | 8-2024 | 9-2024 | 10-2024 | 11-2024 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Monthly revenue share (in %) | 19.7 | 12.1 | 74.3 | 5.2 | 82.9 | 83.2 | 94.9 | 28.5 | 11.3 | 71.0 | 98.7 | 14.9 |
Market development
eCommerce revenue development in the Sports Equipment market in Kenya
The Kenyan Sports Equipment eCommerce market is predicted to reach US$26.1 million by 2024 and accounts for 18.1% of the Hobby & Leisure eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 16.5%, resulting in a projected market volume of US$48.1 million by 2028. The Sports Equipment eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Erotic & Adult, Flowers & Gifts, Media, Musical Instruments, Other Hobby & Leisure, Pet Supplies, Smoking Supplies, Stationery, Crafts & Art Supplies, and Toys.
eCommerce revenue development in the Sports Equipment market in Kenya
eCommerce revenue growth in the Sports Equipment market in Kenya
Net eCommerce revenue split by sub-category
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 51.0 | 74.9 | 43.8 | 86.5 | 72.2 | 11.9 | 53.0 | 77.8 |
Top stores
Top five Sports Equipment online stores in Kenya by net sales 2023
With sales in the Kenyan Sports Equipment market, jamboshop.com generated a revenue of US$0.2 million in 2023, which means it is the leading online store in this market. The Sports Equipment ranking of Kenya is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Sports Equipment market in Kenya in 2023
Filtered revenue / share eCommerce net sales refer to the year 2023 | Global revenue eCommerce net sales refer to the year 2023 | Growth eCommerce net sales growth refers to 2023/2022 | |
---|---|---|---|
US$900.0m 20.7% | US$8,300.0m | 8.3% | |
US$550.0m 12.0% | US$4,600.0m | 12.4% | |
US$470.0m 3.9% | US$1,190.0m | 33.6% | |
US$430.0m 20.6% | US$2,122.0m | 18.0% | |
US$370.0m 20.7% | US$1,814.0m | 12.6% |
See further stores
Market definition
Definition of the Sports Equipment market within the Hobby & Leisure market
Market definition: Hobby & Leisure > Sports Equipment The category Sports Equipment includes the online trade of bicycle equipment, hunting equipment, weapons, and more. Online stores dedicated to the sale of activewear (e.g. joggers, tights, tricots), non-sport-specific footware (e.g. running shoes, tennis shoes, basketball shoes) or non-sport-specific accessoires (e.g. gym bag,s water bottles, sporty hats and caps) are not considered. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Bicycle equipment
- Hunting equipment
- Weapons
- Fishing equipment
- Fitness equipment
- Team sports equipment
- Sport-specific apparel, shoes and accessoires (e.g. soccer shoes, wetsuits, goalkeeper gloves)
Out-of-scope
- Activewear (e.g. joggers, tights, tricots)
- Non-sport specific footware (e.g. running shoes, tennis shoes, basketball shoes)
- Non-sport specific accessoires (e.g. gym bag,s water bottles, sporty hats and caps)
- Fitness trackers
Select sub-category
- Other Pet Supplies *
* Not available for the selected country