Food & Personal Care market in Kenya
The Kenyan Food & Personal Care eCommerce market is predicted to reach US$141.6 million by 2023 and accounts for 4.4% of the total eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 9.8%, resulting in a projected market volume of US$205.9 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Personal Care and Food & Beverages.
Market development
eCommerce revenue development in the Skin Care market in Kenya
The Kenyan Skin Care eCommerce market is predicted to reach US$9.8 million by 2023 and accounts for 8.7% of the Personal Care eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 11.3%, resulting in a projected market volume of US$15.1 million by 2027. The Skin Care eCommerce market is a sub-market of the Personal Care market. Further categories within the Personal Care market are: Beauty Care, Body Care, Eye Care, Hair Care, Health Care, Household Care, Oral Care, and Other Personal Care.
eCommerce revenue development in the Skin Care market in Kenya
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
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Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 6.2 | 30.4 | 68.9 | 89.0 | 24.0 | 68.5 | 85.0 | 58.6 |
AOV (in US$) | 45.1 | 49.4 | 12.3 | 94.8 | 79.5 | 79.2 | 1.4 | 22.5 |
CVR (in %) | 6.2 | 30.4 | 68.9 | 89.0 | 24.0 | 68.5 | 85.0 | 58.6 |
Select sub-market
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- Alcoholic Drinks *
- Beer *
- Cider, Perry & Rice Wine *
- Other Alcoholic Drinks *
- Spirits *
- Wine *
- Hot Drinks *
- Cocoa *
- Coffee *
- Tea *
- Non-Alcoholic Drinks *
- Bottled Water *
- Juices *
- Other Non-Alcoholic Drinks *
- Soft Drinks *
- Other Beverages *
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- Bread & Cereal Products *
- Bread *
- Breakfast Cereals *
- Other Bread & Cereal Products *
- Pasta *
- Rice *
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- Confectionery *
- Other Confectionery & Snacks *
- Snack Food *
- Convenience Food *
- Ready-to-Eat Meals *
- Soups *
- Dairy Products & Eggs *
- Cheese *
- Eggs *
- Milk *
- Other Dairy Products & Eggs *
- Yogurt *
- Fish & Seafood *
- Fresh Fish *
- Fresh Seafood *
- Processed Fish & Seafood *
- Fruits & Nuts *
- Fresh Fruits *
- Nuts *
- Processed & Frozen Fruits *
- Meat *
- Fresh Meat *
- Processed Meat *
- Oils & Fats *
- Butter *
- Edible Oils *
- Margarine *
- Other Oils & Fats *
- Sauces & Spices *
- Spices & Culinary Herbs *
- Tomato Ketchup *
- Spreads & Sweeteners *
- Other Spreads & Sweeteners *
- Spreads *
- Sweeteners *
- Vegetables *
- Fresh Vegetables *
- Processed & Frozen Vegetables *
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- Eyes *
- Face (Cosmetics) *
- Lips *
- Nails *
- Natural Cosmetics *
- Prestige Cosmetics *
- Fragrances *
- Other Beauty Care *
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- Body Care *
- Deodorants *
- Feminine Hygiene *
- Shaving *
- Shower & Bath *
- Eye Care *
- Contact Lenses *
- Spectacle Lenses *
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- Analgesics *
- Cold & Cough Remedies *
- Digestives & Intestinal Remedies *
- Hand Sanitizer *
- Incontinence *
- Other Health Care *
- Skin Treatment *
- Vitamins & Minerals *
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- Dishwashing Detergents *
- Household Cleaners *
- Household Paper *
- Laundry Care *
- Other Household Care *
- Paper Tissues *
- Polishes, Room Scents & Insecticides *
- Toilet Paper *
- Standard Toilet Paper *
- Wet Toilet Paper *
- Oral Care *
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- Body *
- Face (Skin Care) *
- Prestige Skin Care *
- Sun Protection *
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* Not available for the selected country