Food & Personal Care market in Kenya

The Kenyan Food & Personal Care eCommerce market is predicted to reach US$141.6 million by 2023 and accounts for 4.4% of the total eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 9.8%, resulting in a projected market volume of US$205.9 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Personal Care and Food & Beverages.

Market development

eCommerce revenue development in the Skin Care market in Kenya

The Kenyan Skin Care eCommerce market is predicted to reach US$9.8 million by 2023 and accounts for 8.7% of the Personal Care eCommerce market in Kenya. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 11.3%, resulting in a projected market volume of US$15.1 million by 2027. The Skin Care eCommerce market is a sub-market of the Personal Care market. Further categories within the Personal Care market are: Beauty Care, Body Care, Eye Care, Hair Care, Health Care, Household Care, Oral Care, and Other Personal Care.

eCommerce revenue development in the Skin Care market in Kenya

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 6.2 30.4 68.9 89.0 24.0 68.5 85.0 58.6
AOV (in US$) 45.1 49.4 12.3 94.8 79.5 79.2 1.4 22.5
CVR (in %) 6.2 30.4 68.9 89.0 24.0 68.5 85.0 58.6
AOV: Average Order Value CVR: Conversion Rate

Select sub-market

  • Food & Personal Care
    • Food & Beverages
      • Beverages
        • Alcoholic Drinks *
          • Beer *
          • Cider, Perry & Rice Wine *
          • Other Alcoholic Drinks *
          • Spirits *
          • Wine *
        • Hot Drinks *
          • Cocoa *
          • Coffee *
          • Tea *
        • Non-Alcoholic Drinks *
          • Bottled Water *
          • Juices *
          • Other Non-Alcoholic Drinks *
          • Soft Drinks *
        • Other Beverages *
      • Food
        • Bread & Cereal Products *
          • Bread *
          • Breakfast Cereals *
          • Other Bread & Cereal Products *
          • Pasta *
          • Rice *
        • Confectionery & Snacks
          • Confectionery *
          • Other Confectionery & Snacks *
          • Snack Food *
        • Convenience Food *
          • Ready-to-Eat Meals *
          • Soups *
        • Dairy Products & Eggs *
          • Cheese *
          • Eggs *
          • Milk *
          • Other Dairy Products & Eggs *
          • Yogurt *
        • Fish & Seafood *
          • Fresh Fish *
          • Fresh Seafood *
          • Processed Fish & Seafood *
        • Fruits & Nuts *
          • Fresh Fruits *
          • Nuts *
          • Processed & Frozen Fruits *
        • Meat *
          • Fresh Meat *
          • Processed Meat *
        • Oils & Fats *
          • Butter *
          • Edible Oils *
          • Margarine *
          • Other Oils & Fats *
        • Sauces & Spices *
          • Spices & Culinary Herbs *
          • Tomato Ketchup *
        • Spreads & Sweeteners *
          • Other Spreads & Sweeteners *
          • Spreads *
          • Sweeteners *
        • Vegetables *
          • Fresh Vegetables *
          • Processed & Frozen Vegetables *
    • Personal Care
      • Beauty Care
        • Cosmetics
          • Eyes *
          • Face (Cosmetics) *
          • Lips *
          • Nails *
          • Natural Cosmetics *
          • Prestige Cosmetics *
        • Fragrances *
        • Other Beauty Care *
      • Body Care *
        • Deodorants *
        • Feminine Hygiene *
        • Shaving *
        • Shower & Bath *
      • Eye Care *
        • Contact Lenses *
        • Spectacle Lenses *
      • Hair Care
      • Health Care
        • Analgesics *
        • Cold & Cough Remedies *
        • Digestives & Intestinal Remedies *
        • Hand Sanitizer *
        • Incontinence *
        • Other Health Care *
        • Skin Treatment *
        • Vitamins & Minerals *
      • Household Care
        • Dishwashing Detergents *
        • Household Cleaners *
        • Household Paper *
        • Laundry Care *
        • Other Household Care *
        • Paper Tissues *
        • Polishes, Room Scents & Insecticides *
        • Toilet Paper *
          • Standard Toilet Paper *
          • Wet Toilet Paper *
      • Oral Care *
      • Other Personal Care
      • Skin Care
        • Body *
        • Face (Skin Care) *
        • Prestige Skin Care *
        • Sun Protection *

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