Care Products market in Kuwait
The Kuwaiti Care Products eCommerce market is predicted to reach US$140.0 million by 2023 and accounts for 8.7% of the total eCommerce market in Kuwait. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 3.2%, resulting in a projected market volume of US$159.0 million by 2027. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Eye Cosmetics market in Kuwait
The Kuwaiti Eye Cosmetics eCommerce market is predicted to reach US$2.4 million by 2023 and accounts for 26.5% of the Decorative Cosmetics eCommerce market in Kuwait. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 1.9%, resulting in a projected market volume of US$2.6 million by 2027. The Eye Cosmetics eCommerce market is a sub-market of the Decorative Cosmetics market. Further categories within the Decorative Cosmetics market are: Lipsticks, Make-up, Nail Cosmetics, and Other Decorative Cosmetics.
eCommerce revenue development in the Eye Cosmetics market in Kuwait
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Eye Cosmetics market in Kuwait
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 86.4 | 73.7 | 25.5 | 7.1 | 65.4 | 58.6 | 52.8 | 70.6 |
AOV (in US$) | 44.7 | 41.9 | 36.5 | 70.5 | 85.3 | 46.2 | 34.5 | 69.9 |
CVR (in %) | 86.4 | 73.7 | 25.5 | 7.1 | 65.4 | 58.6 | 52.8 | 70.6 |
Market definition
Definition of the Eye Cosmetics market within the Care Products market
Market definition: Care Products > Personal Care > Decorative Cosmetics > Eye Cosmetics The category Eye Cosmetics includes the online trade of eyeshadows, eyeliners, mascaras, and more. This category does not cover eyelash curlers. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Eyeshadows
- Eyeliners
- Mascaras
- Eyelash Extensions
Out-of-scope
- Eyelash curlers
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