Care Products market in Kuwait

The Kuwaiti Care Products eCommerce market is predicted to reach US$123.7 million by 2025 and accounts for 9.0% of the total eCommerce market in Kuwait. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be 6.0%, resulting in a projected market volume of US$156.3 million by 2029. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Eye Cosmetics market in Kuwait

The Kuwaiti Eye Cosmetics eCommerce market is predicted to reach US$1.9 million by 2025 and accounts for 27.2% of the Decorative Cosmetics eCommerce market in Kuwait. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2025-2029) will be -0.0%, resulting in a projected market volume of US$1.9 million by 2029. The Eye Cosmetics eCommerce market is a sub-market of the Decorative Cosmetics market. Further categories within the Decorative Cosmetics market are: Lipsticks, Make-up, Nail Cosmetics, and Other Decorative Cosmetics.

eCommerce revenue development in the Eye Cosmetics market in Kuwait

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Eye Cosmetics market in Kuwait

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)76.925.085.840.629.115.951.591.8

Market definition

Definition of the Eye Cosmetics market within the Care Products market

Market definition: Care Products > Personal Care > Decorative Cosmetics > Eye Cosmetics The category Eye Cosmetics includes the online trade of eyeshadows, eyeliners, mascaras, and more. This category does not cover eyelash curlers. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Eyeshadows
  • Eyeliners
  • Mascaras
  • Eyelash Extensions

Out-of-scope

  • Eyelash curlers

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