Care Products market in Kuwait
The Kuwaiti Care Products eCommerce market is predicted to reach US$140.0 million by 2023 and accounts for 8.7% of the total eCommerce market in Kuwait. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 3.2%, resulting in a projected market volume of US$159.0 million by 2027. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Feminine Hygiene market in Kuwait
The Kuwaiti Feminine Hygiene eCommerce market is predicted to reach US$2.6 million by 2023 and accounts for 33.5% of the Hygiene eCommerce market in Kuwait. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 7.8%, resulting in a projected market volume of US$3.5 million by 2027. The Feminine Hygiene eCommerce market is a sub-market of the Hygiene market. Further categories within the Hygiene market are: Handkerchiefs, Other Hygiene, and Toilet Paper.
eCommerce revenue development in the Feminine Hygiene market in Kuwait
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Feminine Hygiene market in Kuwait
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
---|---|---|---|---|---|---|---|---|
Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 35.2 | 16.7 | 33.9 | 52.3 | 44.5 | 96.1 | 36.0 | 43.2 |
AOV (in US$) | 31.7 | 27.2 | 74.6 | 50.8 | 29.5 | 94.2 | 12.0 | 2.4 |
CVR (in %) | 35.2 | 16.7 | 33.9 | 52.3 | 44.5 | 96.1 | 36.0 | 43.2 |
Market definition
Definition of the Feminine Hygiene market within the Care Products market
Market definition: Care Products > Personal Care > Hygiene > Feminine Hygiene The category Feminine Hygiene includes the online trade of tampons, sanitary pads and menstrual cups. This category does not cover incontinence products. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Tampons
- Sanitary pads
- Menstrual cups
Out-of-scope
- Incontinence products
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