Care Products market in Laos

The Lao Care Products eCommerce market is predicted to reach US$18.7 million by 2024 and accounts for 8.1% of the total eCommerce market in Laos. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 17.2%, resulting in a projected market volume of US$35.3 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Care Products market in Laos

The Lao Care Products eCommerce market is predicted to reach US$18.7 million by 2024 and accounts for 8.1% of the total eCommerce market in Laos. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 17.2%, resulting in a projected market volume of US$35.3 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

eCommerce revenue development in the Care Products market in Laos

in million US$

eCommerce revenue growth in the Care Products market in Laos

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)83.765.48.080.676.137.915.983.5

Online share

eCommerce online share of the total Care Products market in Laos

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Lao Care Products retail market, the online share is 31.7% and will increase by an average of 7.8% to 42.8% by 2028.

eCommerce online share of the total Care Products market in Laos

in %
20202021202220232024202520262027
Online share (in %)16.4%69.9%69.1%24.8%94.2%73.5%57.7%84.1%

Market definition

Definition of the Care Products market

Market definition: Care Products In the category Care Products digital channels are used to sell a variety of products, including personal care products (e.g. shampoos, shower gels, make-up, feminine hygiene, fragrances), household care products (e.g. detergents, brooms, cleaning cloths, sponges) and health care products (e.g. supplements, nutrition, pharmaceuticals). This category does not cover professional products and services for personal care (e.g. beauty treatments, make-up courses), cleaning services (e.g. housekeeping services, window cleaning services) or medical treatments (e.g. nutrition counseling, medical consultations, health assessments). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Personal care products (e.g. shampoos, shower gels, make-up, feminine hygiene, fragrances)
  • Household care products (e.g. detergents, brooms, cleaning cloths, sponges)
  • Health care products (e.g. supplements, nutrition, pharmaceuticals)

Out-of-scope

  • Professional products and services for personal care (e.g. beauty treatments, make-up courses)
  • Cleaning services (e.g. housekeeping services, window cleaning services)
  • Medical treatments (e.g. nutrition counseling, medical consultations, health assessments)

Select sub-category

      • Eye Care *
      • Medical Products *
        • Family Planning *
        • Medical Supplies *
        • Other Medical Products *
      • Nutrition *
        • Food Supplements *
        • Protein Drinks & Bars *
        • Health Teas *
        • Other Nutrition *
      • Pharmaceuticals *
        • OTC Drugs *
        • Prescription Drugs *
        • Other Pharmaceuticals *
      • Other Health Care *
    • Household Care *
      • Cleaning Equipment *
      • Detergents *
      • Other Household Care *
      • Decorative Cosmetics *
        • Eye Cosmetics *
        • Lipsticks *
        • Make-up *
        • Nail Cosmetics *
        • Other Decorative Cosmetics *
        • Men's Fragrances *
        • Women's Fragrances *
      • Hygiene *
        • Feminine Hygiene *
        • Handkerchiefs *
        • Toilet Paper *
        • Other Hygiene *
      • Other Personal Care *

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