Care Products market in Laos

Market development

eCommerce revenue development in the Fragrances market in Laos

The Lao Fragrances eCommerce market is predicted to reach US$2.2 million by 2024 and accounts for 21.4% of the Personal Care eCommerce market in Laos. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 17.6%, resulting in a projected market volume of US$4.1 million by 2028. The Fragrances eCommerce market is a sub-market of the Personal Care market. Further categories within the Personal Care market are: Decorative Cosmetics, Hygiene, Other Personal Care, and Shower & Bath.

eCommerce revenue development in the Fragrances market in Laos

in million US$

eCommerce revenue growth in the Fragrances market in Laos

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)56.736.40.997.566.131.832.629.7

Online share

eCommerce online share of the total Fragrances market in Laos

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Lao Fragrances retail market, the online share is 3.1% and will decrease by an average of 0.8% to 3.0% by 2027.

eCommerce online share of the total Fragrances market in Laos

in %
20202021202220232024202520262027
Online share (in %)36.6%9.4%87.1%79.8%28.6%64.1%0.3%33.0%

Market definition

Definition of the Fragrances market within the Care Products market

Market definition: Care Products > Personal Care > Fragrances The category Fragrances includes the online trade of men fragrances and women fragrances. This category does not cover deodorants, room sprays or air fresheners. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Men fragrances
  • Women fragrances

Out-of-scope

  • Deodorants
  • Room sprays
  • Air fresheners
  • Scented candles
  • Diffusers
  • Scented body lotions and creams

Select sub-category

      • Eye Care *
      • Medical Products *
        • Family Planning *
        • Medical Supplies *
        • Other Medical Products *
      • Nutrition *
        • Food Supplements *
        • Protein Drinks & Bars *
        • Health Teas *
        • Other Nutrition *
      • Pharmaceuticals *
        • OTC Drugs *
        • Prescription Drugs *
        • Other Pharmaceuticals *
      • Other Health Care *
    • Household Care *
      • Cleaning Equipment *
      • Detergents *
      • Other Household Care *
      • Decorative Cosmetics *
        • Eye Cosmetics *
        • Lipsticks *
        • Make-up *
        • Nail Cosmetics *
        • Other Decorative Cosmetics *
        • Men's Fragrances *
        • Women's Fragrances *
      • Hygiene *
        • Feminine Hygiene *
        • Handkerchiefs *
        • Toilet Paper *
        • Other Hygiene *
      • Other Personal Care *

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