Grocery market in Lebanon
The Lebanese Grocery eCommerce market is predicted to reach US$5.8 million by 2023 and accounts for 5.8% of the total eCommerce market in Lebanon. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 10.2%, resulting in a projected market volume of US$8.6 million by 2027. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Fruits & Vegetables market in Lebanon
The Lebanese Fruits & Vegetables eCommerce market is predicted to reach US$0.4 million by 2023 and accounts for 23.1% of the Fresh Food eCommerce market in Lebanon. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.1%, resulting in a projected market volume of US$0.5 million by 2027. The Fruits & Vegetables eCommerce market is a sub-market of the Fresh Food market. Further categories within the Fresh Food market are: Chilled Food, Dairy Goods, Meat & Fish, and Other Fresh Food.
eCommerce revenue development in the Fruits & Vegetables market in Lebanon
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Fruits & Vegetables market in Lebanon
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 98.7 | 39.0 | 13.6 | 62.6 | 54.1 | 73.3 | 86.8 | 9.3 |
| AOV (in US$) | 72.3 | 40.5 | 18.5 | 66.2 | 13.9 | 37.0 | 22.6 | 98.8 |
| CVR (in %) | 98.7 | 39.0 | 13.6 | 62.6 | 54.1 | 73.3 | 86.8 | 9.3 |
Market definition
Definition of the Fruits & Vegetables market within the Grocery market
Market definition: Grocery > Food > Fresh Food > Fruits & Vegetables The category Fruits & Vegetables includes the online trade of fruits (e.g. apples, bananas, cherries) and vegetables (e.g. cucumbers, paprikas, avocados, tomatoes). This category does not cover canned fruit and vegetables and frozen fruit and vegetables. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Fruits (e.g. apples, bananas, cherries)
- Vegetables (e.g. cucumbers, paprikas, avocados, tomatoes)
Out-of-scope
- Canned fruit and vegetables
- Frozen fruit and vegetables
Select sub-category
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- Beers *
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- Wine *
- Other Alcoholic Beverages *
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- Hot Drinks *
- Coffee *
- Teas & Other Hot Drinks *
- Juices *
- Water *
- Other Non-Alcoholic Beverages *
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- Baked Goods *
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- Baking Supplies *
- Cereals *
- Noodles *
- Nuts & Dried Fruits *
- Sweets & Chocolate *
- Other Food Cupboard *
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- Chilled Food *
- Other Fresh Food *
- Frozen Food *
- Frozen Pizzas *
- Frozen Ready Meals *
- Frozen Vegetables *
- Ice Creams *
- Other Frozen Food *
- Meal Kits *
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* Not available for the selected country