Grocery market in Lebanon
The Lebanese Grocery eCommerce market is predicted to reach US$5.8 million by 2023 and accounts for 5.8% of the total eCommerce market in Lebanon. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 10.2%, resulting in a projected market volume of US$8.6 million by 2027. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.
Market development
eCommerce revenue development in the Non-Alcoholic Beverages market in Lebanon
The Lebanese Non-Alcoholic Beverages eCommerce market is predicted to reach US$0.9 million by 2023 and accounts for 33.0% of the Beverages eCommerce market in Lebanon. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 15.3%, resulting in a projected market volume of US$1.6 million by 2027. The Non-Alcoholic Beverages eCommerce market is a sub-market of the Beverages market. Further categories within the Beverages market are: Alcoholic Beverages.
eCommerce revenue development in the Non-Alcoholic Beverages market in Lebanon
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Non-Alcoholic Beverages market in Lebanon
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 18.8 | 52.9 | 55.0 | 9.0 | 71.3 | 79.2 | 59.6 | 85.7 |
| AOV (in US$) | 78.4 | 41.5 | 62.2 | 6.7 | 50.1 | 93.7 | 79.1 | 14.0 |
| CVR (in %) | 18.8 | 52.9 | 55.0 | 9.0 | 71.3 | 79.2 | 59.6 | 85.7 |
Market definition
Definition of the Non-Alcoholic Beverages market within the Grocery market
Market definition: Grocery > Beverages > Non-Alcoholic Beverages The category Non-Alcoholic Beverages includes the online trade of water, juices, coffee, and more. This category does not cover alcoholic beverages. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Water
- Juices
- Coffee
- Tee
Out-of-scope
- Alcoholic Beverages
Select sub-category
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- Beers *
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- Wine *
- Other Alcoholic Beverages *
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- Hot Drinks *
- Coffee *
- Teas & Other Hot Drinks *
- Juices *
- Water *
- Other Non-Alcoholic Beverages *
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- Baked Goods *
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- Baking Supplies *
- Cereals *
- Noodles *
- Nuts & Dried Fruits *
- Sweets & Chocolate *
- Other Food Cupboard *
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- Chilled Food *
- Other Fresh Food *
- Frozen Food *
- Frozen Pizzas *
- Frozen Ready Meals *
- Frozen Vegetables *
- Ice Creams *
- Other Frozen Food *
- Meal Kits *
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* Not available for the selected country