Fashion market in Lithuania

The Lithuanian Fashion eCommerce market is predicted to reach US$180.3 million by 2023 and accounts for 17.8% of the total eCommerce market in Lithuania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 1.0%, resulting in a projected market volume of US$187.5 million by 2027. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

Market development

eCommerce revenue development in the Belts market in Lithuania

The Lithuanian Belts eCommerce market is predicted to reach US$1.1 million by 2023 and accounts for 17.8% of the Fashion Accessories eCommerce market in Lithuania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 3.4%, resulting in a projected market volume of US$1.3 million by 2027. The Belts eCommerce market is a sub-market of the Fashion Accessories market. Further categories within the Fashion Accessories market are: Headwear, Other Accessories, Scarves & Shawls, Sunglasses, and Wallets & Purses.

eCommerce revenue development in the Belts market in Lithuania

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Belts market in Lithuania

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 33.7 87.1 25.9 57.0 89.9 14.2 82.1 3.5
AOV (in US$) 0.3 0.4 0.6 0.2 0.2 0.9 0.2 0.9
CVR (in %) 85.5 74.7 40.3 53.8 44.2 79.6 8.0 69.5
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Belts market in Lithuania

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Lithuanian Belts retail market, the online share is 29.9% and will increase by an average of 11.4% to 46.0% by 2027.

eCommerce online share of the total Belts market in Lithuania

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 87.9% 11.7% 89.8% 99.3% 25.1% 73.6% 88.7% 87.4%

Market definition

Definition of the Belts market within the Fashion market

Market definition: Fashion > Bags & Accessories > Fashion Accessories > Belts The category Belts includes the online trade of belts (e.g. leather belts, chain belts, western belts). This category does not cover tool belts. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Belts (e.g. leather belts, chain belts, western belts)

Out-of-scope

  • Tool belts