Fashion market in Lithuania
The Lithuanian Fashion eCommerce market is predicted to reach US$180.3 million by 2023 and accounts for 17.8% of the total eCommerce market in Lithuania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 1.0%, resulting in a projected market volume of US$187.5 million by 2027. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
Market development
eCommerce revenue development in the Jewelry & Watches market in Lithuania
The Lithuanian Jewelry & Watches eCommerce market is predicted to reach US$9.9 million by 2023 and accounts for 41.1% of the Bags & Accessories eCommerce market in Lithuania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 3.9%, resulting in a projected market volume of US$11.5 million by 2027. The Jewelry & Watches eCommerce market is a sub-market of the Bags & Accessories market. Further categories within the Bags & Accessories market are: Fashion Accessories, and Luggage & Bags.
eCommerce revenue development in the Jewelry & Watches market in Lithuania
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Jewelry & Watches market in Lithuania
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 34.0 | 15.9 | 90.0 | 25.4 | 94.6 | 71.6 | 1.0 | 5.1 |
| AOV (in US$) | 0.8 | 0.3 | 0.3 | 0.9 | 0.3 | 0.5 | 0.1 | 0.6 |
| CVR (in %) | 59.3 | 29.2 | 44.4 | 95.3 | 99.0 | 67.0 | 61.3 | 73.0 |
Market definition
Definition of the Jewelry & Watches market within the Fashion market
Market definition: Fashion > Bags & Accessories > Jewelry & Watches The category Jewelry & Watches includes the online trade of jewelry (e.g earrings, necklaces, bracelaces) and watches (e.g. analog watches, digital watches, pocket watches). This category does not cover precious metals and silverware. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Jewelry (e.g earrings, necklaces, bracelaces)
- Watches (e.g. analog watches, digital watches, pocket watches)
Out-of-scope
- Precious metals
- Silverware
Select sub-category