Food & Personal Care market in Lithuania
The Lithuanian Food & Personal Care eCommerce market is predicted to reach US$192.1 million by 2023 and accounts for 14.7% of the total eCommerce market in Lithuania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 14.2%, resulting in a projected market volume of US$326.7 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Personal Care and Food & Beverages.
Market development
eCommerce revenue development in the Personal Care market in Lithuania
The Lithuanian Personal Care eCommerce market is predicted to reach US$147.1 million by 2023 and accounts for 76.6% of the Food & Personal Care eCommerce market in Lithuania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 15.7%, resulting in a projected market volume of US$263.3 million by 2027. The Personal Care eCommerce market is a sub-market of the Food & Personal Care market. Further categories within the Food & Personal Care market are: Food & Beverages.
eCommerce revenue development in the Personal Care market in Lithuania
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 73.9 | 85.6 | 45.8 | 97.0 | 80.8 | 9.7 | 81.5 | 95.2 |
| AOV (in US$) | 80.1 | 94.8 | 23.7 | 62.9 | 17.2 | 61.6 | 21.6 | 62.7 |
| CVR (in %) | 73.9 | 85.6 | 45.8 | 97.0 | 80.8 | 9.7 | 81.5 | 95.2 |
Top stores
Top five Personal Care online stores in Lithuania by net sales 2021
With sales in the Lithuanian Personal Care market, camelia.lt generated a revenue of US$19.6 million in 2021, which means it is the leading online store in this market. In second place is eurovaistine.lt with a revenue of over US$18.7 million, followed by gintarine.lt with a revenue of US$11.0 million. Altogether, the top three online stores account for a market share of about 42.9% within the top 100 stores of the given market. The Personal Care ranking of Lithuania is based on all online stores that generated sales in this market in 2021. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Personal Care market in Lithuania in 2021
Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed
Source: Annual report, secondary sources, ecommerceDB analysis
| no-access-0 | no-access-1 | no-access-2 | no-access-3 | no-access-4 | |
|---|---|---|---|---|---|
| Filtered revenue (in mUS$) | 900.0 | 550.0 | 470.0 | 430.0 | 370.0 |
| Share of global revenue (in %) | 20.7 | 12.0 | 3.9 | 20.6 | 20.7 |
| Global revenue (in mUS$) | 8,300.0 | 4,600.0 | 1,190.0 | 2,122.0 | 1,814.0 |
| Growth global revenue (in %) | 8.3 | 12.4 | 33.6 | 18.0 | 12.6 |
See further stores
Market definition
Definition of the Personal Care market within the Food & Personal Care market
Market definition: Food & Personal Care > Personal Care The category Personal Care refers to the commercial (B2C) sales of beauty products (cosmetics and fragrances), over-the-counter (OTC) medical and pharmaceutical products (e.g., vitamins and minerals; analgesics), personal care items (e.g., eye care, oral care), and household care products (e.g., detergents, insecticides, and paper tissues) sold via digital channels. These include internet retailers (e.g., amazon.com), online pharmacies, online stores of drugstores, and other individual traders (e.g., cvs.com, bathandbodyworks.com). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Hair care
- Bathing products
- Deodorants
- Oral care
- Shaving products
Out-of-scope
- Professional products and services
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