Care Products market in Lithuania

The Lithuanian Care Products eCommerce market is predicted to reach US$95.9 million by 2023 and accounts for 9.4% of the total eCommerce market in Lithuania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 6.5%, resulting in a projected market volume of US$123.6 million by 2027. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Toilet Paper market in Lithuania

The Lithuanian Toilet Paper eCommerce market is predicted to reach US$3.3 million by 2023 and accounts for 60.1% of the Hygiene eCommerce market in Lithuania. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 14.4%, resulting in a projected market volume of US$5.6 million by 2027. The Toilet Paper eCommerce market is a sub-market of the Hygiene market. Further categories within the Hygiene market are: Feminine Hygiene, Handkerchiefs, and Other Hygiene.

eCommerce revenue development in the Toilet Paper market in Lithuania

in million US$

eCommerce revenue growth in the Toilet Paper market in Lithuania

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 27.5 46.1 84.8 91.2 32.1 72.4 34.3 6.6

Online share

eCommerce online share of the total Toilet Paper market in Lithuania

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Lithuanian Toilet Paper retail market, the online share is 33.6% and will increase by an average of 16.4% to 61.7% by 2027.

eCommerce online share of the total Toilet Paper market in Lithuania

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 31.9% 60.0% 27.1% 20.6% 78.1% 45.9% 23.0% 40.1%

Market definition

Definition of the Toilet Paper market within the Care Products market

Market definition: Care Products > Personal Care > Hygiene > Toilet Paper The category Toilet Paper includes the online trade of toilet paper (e.g. 1-3 ply toilet paper, ultra-soft toilet paper, scented toilet paper) and wet wipes. This category does not cover handkerchiefs. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Toilet paper (e.g. 1-3 ply toilet paper, ultra-soft toilet paper, scented toilet paper)
  • Wet wipes

Out-of-scope

  • Handkerchiefs