Electronics & Media market in Morocco
The Moroccan Electronics & Media eCommerce market is predicted to reach US$903.0 million by 2023 and accounts for 47.9% of the total eCommerce market in Morocco. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 14.9%, resulting in a projected market volume of US$1,574.8 million by 2027. Within the Electronics & Media market ecommerceDB considers the following two sub-markets: Consumer Electronics and Books, Movies, Music & Games.
Market development
eCommerce revenue development in the Consumer Electronics market in Morocco
The Moroccan Consumer Electronics eCommerce market is predicted to reach US$855.1 million by 2023 and accounts for 94.7% of the Electronics & Media eCommerce market in Morocco. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 15.4%, resulting in a projected market volume of US$1,517.0 million by 2027. The Consumer Electronics eCommerce market is a sub-market of the Electronics & Media market. Further categories within the Electronics & Media market are: Books, Movies, Music & Games.
eCommerce revenue development in the Consumer Electronics market in Morocco
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 66.9 | 33.1 | 1.3 | 41.1 | 66.4 | 39.2 | 82.4 | 84.1 |
| AOV (in US$) | 96.9 | 7.4 | 29.4 | 3.7 | 80.8 | 40.2 | 7.0 | 38.9 |
| CVR (in %) | 66.9 | 33.1 | 1.3 | 41.1 | 66.4 | 39.2 | 82.4 | 84.1 |
Top stores
Top five Consumer Electronics online stores in Morocco by net sales 2021
With sales in the Moroccan Consumer Electronics market, electroplanet.ma generated a revenue of US$9.6 million in 2021, which means it is the leading online store in this market. In second place is ultrapc.ma with a revenue of over US$3.1 million, followed by jumia.ma with a revenue of US$2.5 million. Altogether, the top three online stores account for a market share of about 59.0% within the top 25 stores of the given market. The Consumer Electronics ranking of Morocco is based on all online stores that generated sales in this market in 2021. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.
eCommerce net sales generated in the Consumer Electronics market in Morocco in 2021
Note: First party net sales generated after deduction of returns, allowances for damaged or missing goods and any discounts allowed
Source: Annual report, secondary sources, ecommerceDB analysis
| no-access-0 | no-access-1 | no-access-2 | no-access-3 | no-access-4 | |
|---|---|---|---|---|---|
| Filtered revenue (in mUS$) | 900.0 | 550.0 | 470.0 | 430.0 | 370.0 |
| Share of global revenue (in %) | 20.7 | 12.0 | 3.9 | 20.6 | 20.7 |
| Global revenue (in mUS$) | 8,300.0 | 4,600.0 | 1,190.0 | 2,122.0 | 1,814.0 |
| Growth global revenue (in %) | 8.3 | 12.4 | 33.6 | 18.0 | 12.6 |
Market definition
Definition of the Consumer Electronics market within the Electronics & Media market
Market definition: Electronics & Media > Consumer Electronics The category Consumer Electronics includes the online sale of electronic and digital devices used privately for entertainment (television sets, radios, smart speakers), communication (telephones, smartphones, etc.), or home office activities (printers, copiers). Other Consumer Electronics includes, among others, adapters, power supplies, mouse pads, components such as main boards or memories, intercoms, pagers, karaoke systems, and digital camera accessories such as tripods, batteries, video cameras, and webcams. Consumer electronics and household appliances (such as washing machines and refrigerators) are often sold by the same retailers, but household appliances are treated as a separate sub-segment as they serve a purpose other than the ones mentioned above. Resale of used, defective, or repaired goods (reCommerce and C2C) is not included in this market segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- TV, radio, and multimedia (e.g., digital cameras, speakers)
- Phones
- Computing devices and equipment
- TV peripheral devices
Out-of-scope
- Video game consoles and VR devices
- Household appliances
- Smart remotes with a display or touchscreen
- Smart displays (smart speakers with a touchscreen)
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