Grocery market in Morocco

Market development

eCommerce revenue development in the Food Cupboard market in Morocco

The Moroccan Food Cupboard eCommerce market is predicted to reach US$6.3 million by 2024 and accounts for 27.4% of the Food eCommerce market in Morocco. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 12.5%, resulting in a projected market volume of US$10.1 million by 2028. The Food Cupboard eCommerce market is a sub-market of the Food market. Further categories within the Food market are: Baked Goods, Fresh Food, Frozen Food, and Meal Kits.

eCommerce revenue development in the Food Cupboard market in Morocco

in million US$

eCommerce revenue growth in the Food Cupboard market in Morocco

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)83.785.33.85.546.727.689.894.1

Online share

eCommerce online share of the total Food Cupboard market in Morocco

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Moroccan Food Cupboard retail market, the online share is 0.2% and will increase by an average of 6.2% to 0.2% by 2028.

eCommerce online share of the total Food Cupboard market in Morocco

in %
20202021202220232024202520262027
Online share (in %)19.8%86.1%24.5%75.0%96.3%58.5%51.9%29.6%

Market definition

Definition of the Food Cupboard market within the Grocery market

Market definition: Grocery > Food > Food Cupboard The category Food Cupboard includes the online trade of noodles, cereals, sweets and chocolate, and more. This category does not cover fresh food and frozen food. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Noodles
  • Cereals
  • Sweets and chocolate
  • Nuts and dried fruits
  • Baking supplies

Out-of-scope

  • Fresh food
  • Frozen food