Care Products market in Montenegro
The Montenegrin Care Products eCommerce market is predicted to reach US$29.4 million by 2023 and accounts for 9.4% of the total eCommerce market in Montenegro. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 7.8%, resulting in a projected market volume of US$39.7 million by 2027. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Health Care market in Montenegro
The Montenegrin Health Care eCommerce market is predicted to reach US$12.9 million by 2023 and accounts for 43.8% of the Care Products eCommerce market in Montenegro. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 7.6%, resulting in a projected market volume of US$17.3 million by 2027. The Health Care eCommerce market is a sub-market of the Care Products market. Further categories within the Care Products market are: Household Care, and Personal Care.
eCommerce revenue development in the Health Care market in Montenegro
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Health Care market in Montenegro
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 83.7 | 44.8 | 27.6 | 22.5 | 94.5 | 91.3 | 33.8 | 72.3 |
| AOV (in US$) | 0.4 | 0.9 | 0.4 | 1.0 | 0.6 | 0.4 | 0.5 | 0.7 |
| CVR (in %) | 33.9 | 35.8 | 76.3 | 14.1 | 9.5 | 18.7 | 57.3 | 78.7 |
Market definition
Definition of the Health Care market within the Care Products market
Market definition: Care Products > Health Care In the category Health Care digital channels are used to sell a variety of products, including eye care (e.g. glasses with prescription, contact lenses), medical products (e.g. medical supply, family planning products), nutrition (e.g. food supplements, protein drinks and bars), and more. Not part of the category are fitness and exercise equipment, health and fitness trackers or health publications and magazines. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Eye Care (e.g. glasses with prescription, contact lenses)
- Medical products (e.g. medical supply, family planning products)
- Nutrition (e.g. food supplements, protein drinks and bars)
- Pharmaceuticals (e.g. prescription pharmaceuticals, OTC pharmaceuticals)
Out-of-scope
- Fitness and exercise equipment
- Health and fitness trackers
- Health publications and magazines
- Medical treatments (e.g. nutrition counseling, medical consultations, health assessments)
Select sub-category
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- Other Nutrition *
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- Other Pharmaceuticals *
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- Other Decorative Cosmetics *
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- Other Hygiene *
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* Not available for the selected country