Care Products market in Montenegro
The Montenegrin Care Products eCommerce market is predicted to reach US$10.1 million by 2024 and accounts for 9.4% of the total eCommerce market in Montenegro. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 5.7%, resulting in a projected market volume of US$12.6 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.
Market development
eCommerce revenue development in the Nail Cosmetics market in Montenegro
The Montenegrin Nail Cosmetics eCommerce market is predicted to reach US$0.2 million by 2024 and accounts for 22.8% of the Decorative Cosmetics eCommerce market in Montenegro. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 6.6%, resulting in a projected market volume of US$0.2 million by 2028. The Nail Cosmetics eCommerce market is a sub-market of the Decorative Cosmetics market. Further categories within the Decorative Cosmetics market are: Eye Cosmetics, Lipsticks, Make-up, and Other Decorative Cosmetics.
eCommerce revenue development in the Nail Cosmetics market in Montenegro
eCommerce revenue growth in the Nail Cosmetics market in Montenegro
Net eCommerce revenue split by sub-category
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 15.7 | 87.1 | 38.9 | 6.3 | 6.2 | 57.8 | 67.4 | 59.1 |
Market definition
Definition of the Nail Cosmetics market within the Care Products market
Market definition: Care Products > Personal Care > Decorative Cosmetics > Nail Cosmetics The category Nail Cosmetics includes the online trade of nail polish (e.g. base coats, top coats, colored polish), nail strengtheners and hardeners, nail polish removers, and more. This category does not cover nail care (e.g. nail clippers, nail files, nail buffers, nail scissors). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Nail polish (e.g. base coats, top coats, colored polish)
- Nail strengtheners and hardeners
- Nail polish removers
- Nail extensions and false nails (e.g. acrylic nails, gel nails, press-on nails)
Out-of-scope
- Nail care (e.g. nail clippers, nail files, nail buffers, nail scissors)
Market comparison
The Montenegrin Nail Cosmetics market in a global comparison
Market comparison by growth, online share, and revenue in 2023
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- Other Medical Products *
- Health Teas *
- Other Nutrition *
- Other Pharmaceuticals *
- Other Health Care *
- Other Decorative Cosmetics *
- Feminine Hygiene *
- Handkerchiefs *
- Other Hygiene *
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