Fashion market in Mongolia

The Mongolian Fashion eCommerce market is predicted to reach US$146.9 million by 2023 and accounts for 33.5% of the total eCommerce market in Mongolia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 13.8%, resulting in a projected market volume of US$246.6 million by 2027. Within the Fashion market ecommerceDB considers the following three sub-markets: Apparel, Bags & Accessories, and Footwear.

Market development

eCommerce revenue development in the Footwear market in Mongolia

The Mongolian Footwear eCommerce market is predicted to reach US$7.8 million by 2023 and accounts for 5.3% of the Fashion eCommerce market in Mongolia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 7.9%, resulting in a projected market volume of US$10.6 million by 2027. The Footwear eCommerce market is a sub-market of the Fashion market. Further categories within the Fashion market are: Apparel, and Bags & Accessories.

eCommerce revenue development in the Footwear market in Mongolia

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 59.2 78.5 32.3 24.6 55.7 12.1 12.6 75.2
AOV (in US$) 13.4 32.7 13.6 2.7 61.4 60.7 95.5 36.8
CVR (in %) 59.2 78.5 32.3 24.6 55.7 12.1 12.6 75.2
AOV: Average Order Value CVR: Conversion Rate

Market definition

Definition of the Footwear market within the Fashion market

Market definition: Fashion > Footwear The category Footwear includes online sales of all types of footwear which are produced for private end consumers (e.g., leather shoes, casual shoes, slippers), with the exception of sports shoes, footwear accessories, and care products. Other Footwear includes shoe accessories such as shoe polish, shoe gaiters, and shoe laces. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Leather footwear
  • Athletic footwear
  • "Athleisure" footwear (everyday shoes with an athletic design)
  • Other town footwear (e.g., with textile uppers)

Out-of-scope

  • Work and safety shoes
  • Apparel
  • Accessories (e.g. hats, scarves, and gloves)

Select sub-market

* Not available for the selected country