Care Products market in Malta

Market development

eCommerce revenue development in the Feminine Hygiene market in Malta

The Maltese Feminine Hygiene eCommerce market is predicted to reach US$0.6 million by 2024 and accounts for 19.7% of the Hygiene eCommerce market in Malta. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 20.5%, resulting in a projected market volume of US$1.2 million by 2028. The Feminine Hygiene eCommerce market is a sub-market of the Hygiene market. Further categories within the Hygiene market are: Handkerchiefs, Other Hygiene, and Toilet Paper.

eCommerce revenue development in the Feminine Hygiene market in Malta

in million US$

eCommerce revenue growth in the Feminine Hygiene market in Malta

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)97.557.354.220.770.727.255.556.2

Online share

eCommerce online share of the total Feminine Hygiene market in Malta

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Maltese Feminine Hygiene retail market, the online share is 11.3% and will increase by an average of 28.3% to 30.6% by 2027.

eCommerce online share of the total Feminine Hygiene market in Malta

in %
20202021202220232024202520262027
Online share (in %)88.5%30.6%18.3%3.0%30.6%0.2%11.2%23.7%

Market definition

Definition of the Feminine Hygiene market within the Care Products market

Market definition: Care Products > Personal Care > Hygiene > Feminine Hygiene The category Feminine Hygiene includes the online trade of tampons, sanitary pads and menstrual cups. This category does not cover incontinence products. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Tampons
  • Sanitary pads
  • Menstrual cups

Out-of-scope

  • Incontinence products