Care Products market in Malta

The Maltese Care Products eCommerce market is predicted to reach US$39.8 million by 2024 and accounts for 9.2% of the total eCommerce market in Malta. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 11.9%, resulting in a projected market volume of US$62.3 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Protein Drinks & Bars market in Malta

The Maltese Protein Drinks & Bars eCommerce market is predicted to reach US$1.1 million by 2024 and accounts for 34.4% of the Nutrition eCommerce market in Malta. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.8%, resulting in a projected market volume of US$1.7 million by 2028. The Protein Drinks & Bars eCommerce market is a sub-market of the Nutrition market. Further categories within the Nutrition market are: Food Supplements, Health Teas, and Other Nutrition.

eCommerce revenue development in the Protein Drinks & Bars market in Malta

in million US$

eCommerce revenue growth in the Protein Drinks & Bars market in Malta

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)3.724.788.014.564.232.073.064.3

Online share

eCommerce online share of the total Protein Drinks & Bars market in Malta

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Maltese Protein Drinks & Bars retail market, the online share is 8.8% and will increase by an average of 10.7% to 13.2% by 2028.

eCommerce online share of the total Protein Drinks & Bars market in Malta

in %
20202021202220232024202520262027
Online share (in %)49.6%13.5%36.7%90.6%25.1%73.6%93.2%81.7%

Market definition

Definition of the Protein Drinks & Bars market within the Care Products market

Market definition: Care Products > Health Care > Nutrition > Protein Drinks & Bars The category Protein Drinks & Bars includes the online trade of protein drinks (e.g. ready-to-drink protein shakes, protein powders) and protein bars (e.g. protein snack bars, protein cookies, protein brownies). This category does not cover food supplements. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Protein drinks (e.g. ready-to-drink protein shakes, protein powders)
  • Protein bars (e.g. protein snack bars, protein cookies, protein brownies)

Out-of-scope

  • Food Supplements