Fashion market in Mauritius
The Mauritian Fashion eCommerce market is predicted to reach US$46.5 million by 2023 and accounts for 19.3% of the total eCommerce market in Mauritius. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 2.7%, resulting in a projected market volume of US$51.8 million by 2027. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.
Market development
eCommerce revenue development in the Bags & Accessories market in Mauritius
The Mauritian Bags & Accessories eCommerce market is predicted to reach US$9.3 million by 2023 and accounts for 20.0% of the Fashion eCommerce market in Mauritius. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.0%, resulting in a projected market volume of US$12.7 million by 2027. The Bags & Accessories eCommerce market is a sub-market of the Fashion market. Further categories within the Fashion market are: Apparel, and Footwear.
eCommerce revenue development in the Bags & Accessories market in Mauritius
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Bags & Accessories market in Mauritius
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 68.1 | 72.3 | 86.1 | 86.0 | 59.5 | 99.2 | 29.7 | 4.2 |
| AOV (in US$) | 0.5 | 0.7 | 0.3 | 0.2 | 0.7 | 0.6 | 0.3 | 1.0 |
| CVR (in %) | 28.5 | 11.8 | 10.0 | 28.7 | 78.6 | 58.3 | 28.7 | 25.9 |
Market definition
Definition of the Bags & Accessories market within the Fashion market
Market definition: Fashion > Bags & Accessories In the category Bags & Accessories digital channels are used to sell a variety of products, including fashion accessoires (e.g. belts, sunglasses, scarves), luggage & bags (e.g. suitcases, backpacks, handbags) and jewelry & watches (e.g. earrings, necklaces, wristwatches). Not part of the category are apparel (e.g. pants, jackets, t-shirts), footwear (e.g. sneakers, boots, sandals) or protective cases and covers for electronic devices (e.g. smartphone cases and covers). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Fashion accessoires (e.g. belts, sunglasses, scarves)
- Luggage & bags (e.g. suitcases, backpacks, handbags)
- Jewelry & watches (e.g. earrings, necklaces, wristwatches)
Out-of-scope
- Apparel (e.g. pants, jackets, t-shirts)
- Footwear (e.g. sneakers, boots, sandals)
- Protective cases and covers for electronic devices (e.g. smartphone cases and covers)
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