Fashion market in Mauritius

The Mauritian Fashion eCommerce market is predicted to reach US$46.5 million by 2023 and accounts for 19.3% of the total eCommerce market in Mauritius. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 2.7%, resulting in a projected market volume of US$51.8 million by 2027. Within the Fashion market ECDB considers the following three sub-markets: Apparel, Footwear, and Bags & Accessories.

Market development

eCommerce revenue development in the Footwear market in Mauritius

The Mauritian Footwear eCommerce market is predicted to reach US$11.3 million by 2023 and accounts for 24.3% of the Fashion eCommerce market in Mauritius. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be -1.9%, resulting in a projected market volume of US$10.5 million by 2027. The Footwear eCommerce market is a sub-market of the Fashion market. Further categories within the Fashion market are: Apparel, and Bags & Accessories.

eCommerce revenue development in the Footwear market in Mauritius

in million US$

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

eCommerce revenue growth in the Footwear market in Mauritius

in %

Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.

Source: ECDB analysis

Net eCommerce revenue split by sub-category

in %

Note: Data shown is using current exchange rates.

Source: ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 99.9 31.7 8.6 30.8 55.7 41.5 78.2 63.2
AOV (in US$) 81.5 61.3 46.4 26.9 10.9 79.5 6.0 97.2
CVR (in %) 99.9 31.7 8.6 30.8 55.7 41.5 78.2 63.2
AOV: Average Order Value CVR: Conversion Rate

Online share

eCommerce online share of the total Footwear market in Mauritius

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Mauritian Footwear retail market, the online share is 13.5% and will increase by an average of 0.8% to 13.9% by 2027.

eCommerce online share of the total Footwear market in Mauritius

in %

Note: Data shown is using current exchange rates.

Source: Statista Market Insights , ECDB analysis

2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 44.7% 60.6% 20.5% 59.2% 89.3% 85.4% 99.2% 73.9%

Market definition

Definition of the Footwear market within the Fashion market

Market definition: Fashion > Footwear The category Footwear comprises digital sales of sneakers, sports shoes, sandals, and more. This category does not cover sport-specific footware (e.g. soccer shoes, climbing shoes, bike shoes) and orthopedic footwear. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Sneakers
  • Sports shoes
  • Sandals
  • Boots
  • High heels
  • Slippers

Out-of-scope

  • Sport specific footware (e.g. soccer shoes, climbing shoes, bike shoes)
  • Orthopedic footwear

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