Care Products market in Malaysia

The Malaysian Care Products eCommerce market is predicted to reach US$1,424.0 million by 2024 and accounts for 7.8% of the total eCommerce market in Malaysia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 16.8%, resulting in a projected market volume of US$2,645.9 million by 2028. Within the Care Products market ECDB considers the following three sub-markets: Personal Care, Health Care, and Household Care.

Market development

eCommerce revenue development in the Handkerchiefs market in Malaysia

The Malaysian Handkerchiefs eCommerce market is predicted to reach US$6.4 million by 2024 and accounts for 8.3% of the Hygiene eCommerce market in Malaysia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 10.7%, resulting in a projected market volume of US$9.7 million by 2028. The Handkerchiefs eCommerce market is a sub-market of the Hygiene market. Further categories within the Hygiene market are: Feminine Hygiene, Other Hygiene, and Toilet Paper.

eCommerce revenue development in the Handkerchiefs market in Malaysia

in million US$

eCommerce revenue growth in the Handkerchiefs market in Malaysia

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)93.715.636.932.420.134.173.158.1

Online share

eCommerce online share of the total Handkerchiefs market in Malaysia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Malaysian Handkerchiefs retail market, the online share is 49.0% and will decrease by an average of 11.8% to 29.6% by 2027.

eCommerce online share of the total Handkerchiefs market in Malaysia

in %
20202021202220232024202520262027
Online share (in %)19.4%4.5%35.6%31.9%53.5%40.6%14.1%97.1%

Market definition

Definition of the Handkerchiefs market within the Care Products market

Market definition: Care Products > Personal Care > Hygiene > Handkerchiefs The category Handkerchiefs includes the online trade of handkerchiefs (e.g. disposable tissues, pocket-sized handkerchiefs). This category does not cover cotton handkerchiefs. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Handkerchiefs (e.g. disposable tissues, pocket-sized handkerchiefs)

Out-of-scope

  • Cotton Handkerchiefs