Care Products market in Malaysia

Market development

eCommerce revenue development in the Make-up market in Malaysia

The Malaysian Make-up eCommerce market is predicted to reach US$18.0 million by 2024 and accounts for 26.5% of the Decorative Cosmetics eCommerce market in Malaysia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 16.7%, resulting in a projected market volume of US$33.4 million by 2028. The Make-up eCommerce market is a sub-market of the Decorative Cosmetics market. Further categories within the Decorative Cosmetics market are: Eye Cosmetics, Lipsticks, Nail Cosmetics, and Other Decorative Cosmetics.

eCommerce revenue development in the Make-up market in Malaysia

in million US$

eCommerce revenue growth in the Make-up market in Malaysia

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)68.458.237.642.139.597.956.796.8

Online share

eCommerce online share of the total Make-up market in Malaysia

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Malaysian Make-up retail market, the online share is 28.4% and will decrease by an average of 27.1% to 8.0% by 2027.

eCommerce online share of the total Make-up market in Malaysia

in %
20202021202220232024202520262027
Online share (in %)40.4%45.3%11.6%22.2%72.1%37.0%16.2%58.8%

Market definition

Definition of the Make-up market within the Care Products market

Market definition: Care Products > Personal Care > Decorative Cosmetics > Make-up The category Make-up includes the online trade of make-up (e.g. foundations, concealers, face powders, blushes, bronzers, eyebrow products). This category does not cover make-up brushes and theater make-up. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Make-up (e.g. foundations, concealers, face powders, blushes, bronzers, eyebrow products)

Out-of-scope

  • Make-up brushes
  • Theater make-up