Toys, Hobby & DIY market in Malaysia

The Malaysian Toys, Hobby & DIY eCommerce market is predicted to reach US$1,223.8 million by 2023 and accounts for 12.0% of the total eCommerce market in Malaysia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 11.4%, resulting in a projected market volume of US$1,882.9 million by 2027. Within the Toys, Hobby & DIY market ecommerceDB considers the following four sub-markets: DIY, Garden & Pets, Toys & Baby, Hobby & Stationery, and Sports & Outdoor.

Market development

eCommerce revenue development in the Other Toys & Baby market in Malaysia

The Malaysian Other Toys & Baby eCommerce market is predicted to reach US$136.5 million by 2023 and accounts for 42.4% of the Toys & Baby eCommerce market in Malaysia. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 13.7%, resulting in a projected market volume of US$228.5 million by 2027. The Other Toys & Baby eCommerce market is a sub-market of the Toys & Baby market. Further categories within the Toys & Baby market are: Baby, and Toys.

eCommerce revenue development in the Other Toys & Baby market in Malaysia

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 59.2 78.5 32.3 24.6 55.7 12.1 12.6 75.2
AOV (in US$) 13.4 32.7 13.6 2.7 61.4 60.7 95.5 36.8
CVR (in %) 59.2 78.5 32.3 24.6 55.7 12.1 12.6 75.2
AOV: Average Order Value CVR: Conversion Rate

Select sub-market

* Not available for the selected country