Care Products market in Nigeria
The Nigerian Care Products eCommerce market is predicted to reach US$584.1 million by 2023 and accounts for 8.6% of the total eCommerce market in Nigeria. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be -28.6%, resulting in a projected market volume of US$152.1 million by 2027. Within the Care Products market ECDB considers the following three sub-markets: Health Care, Personal Care, and Household Care.
Market development
eCommerce revenue development in the Creams & Body Lotions market in Nigeria
The Nigerian Creams & Body Lotions eCommerce market is predicted to reach US$44.4 million by 2023 and accounts for 37.3% of the Shower & Bath eCommerce market in Nigeria. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be -31.0%, resulting in a projected market volume of US$10.1 million by 2027. The Creams & Body Lotions eCommerce market is a sub-market of the Shower & Bath market. Further categories within the Shower & Bath market are: Conditioners, Deodorants, Hair Dyes, Other Shower & Bath, and Shampoos.
eCommerce revenue development in the Creams & Body Lotions market in Nigeria
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
eCommerce revenue growth in the Creams & Body Lotions market in Nigeria
Note: Market revenue represents B2C sales of physical goods including VAT. It excludes B2B sales, C2C sales, returns, compensation for damaged or missing goods, any discounts granted and services. Data shown is using current exchange rates.
Source: ECDB analysis
Net eCommerce revenue split by sub-category
Note: Data shown is using current exchange rates.
Source: ECDB analysis
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 55.7 | 38.4 | 94.6 | 97.1 | 59.5 | 95.6 | 20.5 | 40.0 |
| AOV (in US$) | 20.1 | 87.4 | 58.2 | 41.8 | 9.6 | 53.9 | 82.6 | 43.4 |
| CVR (in %) | 55.7 | 38.4 | 94.6 | 97.1 | 59.5 | 95.6 | 20.5 | 40.0 |
Market definition
Definition of the Creams & Body Lotions market within the Care Products market
Market definition: Care Products > Personal Care > Shower & Bath > Creams & Body Lotions The category Creams & Body Lotions includes the online trade of creams (e.g. hand ceams, face creams, skincare creams, foot creams) and body lotions. This category does not cover medical creams and lotions. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Creams (e.g. hand ceams, face creams, skincare creams, foot creams)
- Body Lotions
Out-of-scope
- Medical creams and lotions
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