Care Products market in Nigeria

The Nigerian Care Products eCommerce market is predicted to reach US$584.1 million by 2023 and accounts for 8.6% of the total eCommerce market in Nigeria. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be -28.6%, resulting in a projected market volume of US$152.1 million by 2027. Within the Care Products market ECDB considers the following three sub-markets: Health Care, Personal Care, and Household Care.

Market development

eCommerce revenue development in the Shampoos market in Nigeria

The Nigerian Shampoos eCommerce market is predicted to reach US$19.1 million by 2023 and accounts for 16.1% of the Shower & Bath eCommerce market in Nigeria. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be -30.2%, resulting in a projected market volume of US$4.5 million by 2027. The Shampoos eCommerce market is a sub-market of the Shower & Bath market. Further categories within the Shower & Bath market are: Conditioners, Creams & Body Lotions, Deodorants, Hair Dyes, and Other Shower & Bath.

eCommerce revenue development in the Shampoos market in Nigeria

in million US$

eCommerce revenue growth in the Shampoos market in Nigeria

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 82.2 18.6 85.8 80.6 94.5 50.4 84.4 23.3

Online share

eCommerce online share of the total Shampoos market in Nigeria

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Nigerian Shampoos retail market, the online share is 7.7% and will increase by an average of 2.0% to 8.4% by 2027.

eCommerce online share of the total Shampoos market in Nigeria

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 72.2% 72.5% 69.3% 56.8% 76.9% 8.1% 99.4% 83.9%

Market definition

Definition of the Shampoos market within the Care Products market

Market definition: Care Products > Personal Care > Shower & Bath > Shampoos The category Shampoos includes the online trade of shampoos (e.g. everyday shampoos, moisturizing shampoos, color-protecting shampoos, volumizing shampoos, baby shampoos) and dry shampoos. This category does not cover pet shampoos and conditioners. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Shampoos (e.g. everyday shampoos, moisturizing shampoos, color-protecting shampoos, volumizing shampoos, baby shampoos)
  • Dry shampoos

Out-of-scope

  • Pet shampoos
  • Conditioners