Food & Personal Care market in Nigeria
The Nigerian Food & Personal Care eCommerce market is predicted to reach US$967.4 million by 2023 and accounts for 12.7% of the total eCommerce market in Nigeria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.4%, resulting in a projected market volume of US$1,336.0 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Personal Care and Food & Beverages.
Market development
eCommerce revenue development in the Face (Cosmetics) market in Nigeria
The Nigerian Face (Cosmetics) eCommerce market is predicted to reach US$10.7 million by 2023 and accounts for 16.9% of the Cosmetics eCommerce market in Nigeria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 12.0%, resulting in a projected market volume of US$16.8 million by 2027. The Face (Cosmetics) eCommerce market is a sub-market of the Cosmetics market. Further categories within the Cosmetics market are: Eyes, Lips, Nails, Natural Cosmetics, and Prestige Cosmetics.
eCommerce revenue development in the Face (Cosmetics) market in Nigeria
Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war
Source: Statista Market Insights, ecommerceDB
2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
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Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
Growth (in %) | 18.6 | 36.3 | 80.6 | 56.6 | 50.0 | 86.9 | 41.8 | 54.9 |
AOV (in US$) | 46.8 | 34.0 | 93.4 | 93.6 | 49.7 | 83.8 | 81.2 | 25.7 |
CVR (in %) | 18.6 | 36.3 | 80.6 | 56.6 | 50.0 | 86.9 | 41.8 | 54.9 |
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- Other Alcoholic Drinks *
- Spirits *
- Wine *
- Hot Drinks *
- Cocoa *
- Coffee *
- Tea *
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- Juices *
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- Other Beverages *
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- Breakfast Cereals *
- Other Bread & Cereal Products *
- Rice *
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- Other Confectionery & Snacks *
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- Soups *
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- Eggs *
- Milk *
- Other Dairy Products & Eggs *
- Yogurt *
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- Fresh Seafood *
- Processed Fish & Seafood *
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- Nuts *
- Processed & Frozen Fruits *
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- Oils & Fats *
- Butter *
- Edible Oils *
- Margarine *
- Other Oils & Fats *
- Sauces & Spices *
- Spices & Culinary Herbs *
- Tomato Ketchup *
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- Other Spreads & Sweeteners *
- Spreads *
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- Processed & Frozen Vegetables *
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- Incontinence *
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- Paper Tissues *
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- Wet Toilet Paper *
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- Sun Protection *
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