Food & Personal Care market in Nigeria

The Nigerian Food & Personal Care eCommerce market is predicted to reach US$967.4 million by 2023 and accounts for 12.7% of the total eCommerce market in Nigeria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.4%, resulting in a projected market volume of US$1,336.0 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Personal Care and Food & Beverages.

Market development

eCommerce revenue development in the Face (Cosmetics) market in Nigeria

The Nigerian Face (Cosmetics) eCommerce market is predicted to reach US$10.7 million by 2023 and accounts for 16.9% of the Cosmetics eCommerce market in Nigeria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 12.0%, resulting in a projected market volume of US$16.8 million by 2027. The Face (Cosmetics) eCommerce market is a sub-market of the Cosmetics market. Further categories within the Cosmetics market are: Eyes, Lips, Nails, Natural Cosmetics, and Prestige Cosmetics.

eCommerce revenue development in the Face (Cosmetics) market in Nigeria

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 18.6 36.3 80.6 56.6 50.0 86.9 41.8 54.9
AOV (in US$) 46.8 34.0 93.4 93.6 49.7 83.8 81.2 25.7
CVR (in %) 18.6 36.3 80.6 56.6 50.0 86.9 41.8 54.9
AOV: Average Order Value CVR: Conversion Rate

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