Food & Personal Care market in Nigeria

Name: eCommerce Market Analytics: Face (Cosmetics) eCommerce in Nigeria
Creator: ecommerceDB

The Nigerian Food & Personal Care eCommerce market is predicted to reach US$967.4 million by 2023 and accounts for 12.7% of the total eCommerce market in Nigeria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.4%, resulting in a projected market volume of US$1,336.0 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Personal Care and Food & Beverages.

Overview
Market development

Market development

eCommerce revenue development in the Face (Cosmetics) market in Nigeria

The Nigerian Face (Cosmetics) eCommerce market is predicted to reach US$10.7 million by 2023 and accounts for 16.9% of the Cosmetics eCommerce market in Nigeria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 12.0%, resulting in a projected market volume of US$16.8 million by 2027. The Face (Cosmetics) eCommerce market is a sub-market of the Cosmetics market. Further categories within the Cosmetics market are: Eyes, Lips, Nails, Natural Cosmetics, and Prestige Cosmetics.

eCommerce revenue development in the Face (Cosmetics) market in Nigeria

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

	2020	2021	2022	2023	2024	2025	2026	2027
Revenue (in mUS$)	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Growth (in %)	18.6	36.3	80.6	56.6	50.0	86.9	41.8	54.9
AOV (in US$)	46.8	34.0	93.4	93.6	49.7	83.8	81.2	25.7
CVR (in %)	18.6	36.3	80.6	56.6	50.0	86.9	41.8	54.9

AOV: Average Order Value CVR: Conversion Rate

Select sub-market

Food & Personal Care
- Food & Beverages
  - Beverages
    - Alcoholic Drinks
      - Beer
      - Cider, Perry & Rice Wine
      - Other Alcoholic Drinks *
      - Spirits *
      - Wine *
    - Hot Drinks *
      - Cocoa *
      - Coffee *
      - Tea *
    - Non-Alcoholic Drinks
      - Bottled Water
      - Juices *
      - Other Non-Alcoholic Drinks *
      - Soft Drinks
    - Other Beverages *
  - Food
    - Bread & Cereal Products
      - Bread
      - Breakfast Cereals *
      - Other Bread & Cereal Products *
      - Pasta
      - Rice *
    - Confectionery & Snacks
      - Confectionery
      - Other Confectionery & Snacks *
      - Snack Food
    - Convenience Food
      - Ready-to-Eat Meals
      - Soups *
    - Dairy Products & Eggs
      - Cheese
      - Eggs *
      - Milk *
      - Other Dairy Products & Eggs *
      - Yogurt *
    - Fish & Seafood
      - Fresh Fish
      - Fresh Seafood *
      - Processed Fish & Seafood *
    - Fruits & Nuts
      - Fresh Fruits
      - Nuts *
      - Processed & Frozen Fruits *
    - Meat
      - Fresh Meat
      - Processed Meat
    - Oils & Fats *
      - Butter *
      - Edible Oils *
      - Margarine *
      - Other Oils & Fats *
    - Sauces & Spices *
      - Spices & Culinary Herbs *
      - Tomato Ketchup *
    - Spreads & Sweeteners
      - Other Spreads & Sweeteners *
      - Spreads *
      - Sweeteners
    - Vegetables
      - Fresh Vegetables
      - Processed & Frozen Vegetables *
- Personal Care
  - Beauty Care
  - Body Care
  - Eye Care
    - Contact Lenses
    - Spectacle Lenses
  - Hair Care
  - Health Care
    - Analgesics
    - Cold & Cough Remedies
    - Digestives & Intestinal Remedies
    - Hand Sanitizer
    - Incontinence *
    - Other Health Care
    - Skin Treatment
    - Vitamins & Minerals
  - Household Care
    - Dishwashing Detergents
    - Household Cleaners
    - Household Paper
    - Laundry Care
    - Other Household Care
    - Paper Tissues *
    - Polishes, Room Scents & Insecticides
    - Toilet Paper
      - Standard Toilet Paper
      - Wet Toilet Paper *
  - Oral Care
  - Other Personal Care
  - Skin Care
    - Body
    - Face (Skin Care)
    - Prestige Skin Care
    - Sun Protection *

* Not available for the selected country