Food & Personal Care market in Nigeria

The Nigerian Food & Personal Care eCommerce market is predicted to reach US$967.4 million by 2023 and accounts for 12.7% of the total eCommerce market in Nigeria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.4%, resulting in a projected market volume of US$1,336.0 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Personal Care and Food & Beverages.

Market development

eCommerce revenue development in the Polishes, Room Scents & Insecticides market in Nigeria

The Nigerian Polishes, Room Scents & Insecticides eCommerce market is predicted to reach US$3.4 million by 2023 and accounts for 4.5% of the Household Care eCommerce market in Nigeria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 17.8%, resulting in a projected market volume of US$6.5 million by 2027. The Polishes, Room Scents & Insecticides eCommerce market is a sub-market of the Household Care market. Further categories within the Household Care market are: Dishwashing Detergents, Household Cleaners, Household Paper, Laundry Care, Other Household Care, Paper Tissues, and Toilet Paper.

eCommerce revenue development in the Polishes, Room Scents & Insecticides market in Nigeria

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 47.8 21.2 99.6 23.6 76.4 34.7 4.4 99.4
AOV (in US$) 17.3 97.7 23.9 46.1 44.5 86.1 52.8 48.4
CVR (in %) 47.8 21.2 99.6 23.6 76.4 34.7 4.4 99.4
AOV: Average Order Value CVR: Conversion Rate

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