Care Products market in Nigeria
Market development
eCommerce revenue development in the Nutrition market in Nigeria
The Nigerian Nutrition eCommerce market is predicted to reach US$18.6 million by 2024 and accounts for 22.1% of the Health Care eCommerce market in Nigeria. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 8.9%, resulting in a projected market volume of US$26.2 million by 2028. The Nutrition eCommerce market is a sub-market of the Health Care market. Further categories within the Health Care market are: Eye Care, Medical Products, Other Health Care, and Pharmaceuticals.
eCommerce revenue development in the Nutrition market in Nigeria
eCommerce revenue growth in the Nutrition market in Nigeria
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | |
|---|---|---|---|---|---|---|---|---|
| Revenue (in mUS$) | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
| Growth (in %) | 98.7 | 72.5 | 49.2 | 57.1 | 50.4 | 71.7 | 30.4 | 13.0 |
Market definition
Definition of the Nutrition market within the Care Products market
Market definition: Care Products > Health Care > Nutrition The category Nutrition includes the online trade of food supplies, protein drinks and bars and health teas. This category does not cover food and beverages and nutrition counseling. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.
In-scope
- Food supplies
- Protein drinks and bars
- Health teas
Out-of-scope
- Food and beverages
- Nutrition counseling
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