Food & Personal Care market in the Netherlands

The Dutch Food & Personal Care eCommerce market is predicted to reach US$6,149.5 million by 2023 and accounts for 20.1% of the total eCommerce market in the Netherlands. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 14.4%, resulting in a projected market volume of US$10,542.7 million by 2027. Within the Food & Personal Care market ecommerceDB considers the following two sub-markets: Food & Beverages and Personal Care.

Market development

eCommerce revenue development in the Fish & Seafood market in the Netherlands

The Dutch Fish & Seafood eCommerce market is predicted to reach US$80.4 million by 2023 and accounts for 4.5% of the Food eCommerce market in the Netherlands. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 21.1%, resulting in a projected market volume of US$173.0 million by 2027. The Fish & Seafood eCommerce market is a sub-market of the Food market. Further categories within the Food market are: Bread & Cereal Products, Confectionery & Snacks, Convenience Food, Dairy Products & Eggs, Fruits & Nuts, Meat, Oils & Fats, Sauces & Spices, Spreads & Sweeteners, and Vegetables.

eCommerce revenue development in the Fish & Seafood market in the Netherlands

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 66.9 33.1 1.3 41.1 66.4 39.2 82.4 84.1
AOV (in US$) 96.9 7.4 29.4 3.7 80.8 40.2 7.0 38.9
CVR (in %) 66.9 33.1 1.3 41.1 66.4 39.2 82.4 84.1
AOV: Average Order Value CVR: Conversion Rate

Market definition

Definition of the Fish & Seafood market within the Food & Personal Care market

Market definition: Food & Personal Care > Food & Beverages > Food > Fish & Seafood The category Fish & Seafood includes online sales of fresh, frozen, and processed fish and seafood. Ready-to-eat meals based on fish or seafood are not included in this segment but can be found in the sub-segment Convenience Food. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Fresh and frozen fish
  • Fresh and frozen seafood
  • Processed fish and seafood

Out-of-scope

  • Fish-based ready-to-eat meals

Select sub-market

* Not available for the selected country