Grocery market in the Netherlands

The Dutch Grocery eCommerce market is predicted to reach US$4,187.8 million by 2024 and accounts for 16.6% of the total eCommerce market in the Netherlands. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 15.0%, resulting in a projected market volume of US$7,334.9 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.

Market development

eCommerce revenue development in the Fruits & Vegetables market in the Netherlands

The Dutch Fruits & Vegetables eCommerce market is predicted to reach US$281.3 million by 2024 and accounts for 22.7% of the Fresh Food eCommerce market in the Netherlands. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 14.8%, resulting in a projected market volume of US$488.8 million by 2028. The Fruits & Vegetables eCommerce market is a sub-market of the Fresh Food market. Further categories within the Fresh Food market are: Chilled Food, Dairy Goods, Meat & Fish, and Other Fresh Food.

eCommerce revenue development in the Fruits & Vegetables market in the Netherlands

in million US$

eCommerce revenue growth in the Fruits & Vegetables market in the Netherlands

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 96.9 2.6 25.7 21.0 90.3 15.3 83.5 58.7

Online share

eCommerce online share of the total Fruits & Vegetables market in the Netherlands

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Dutch Fruits & Vegetables retail market, the online share is 5.7% and will increase by an average of 10.0% to 8.4% by 2028.

eCommerce online share of the total Fruits & Vegetables market in the Netherlands

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 70.7% 82.0% 19.2% 99.7% 67.6% 59.3% 72.5% 7.2%

Market definition

Definition of the Fruits & Vegetables market within the Grocery market

Market definition: Grocery > Food > Fresh Food > Fruits & Vegetables The category Fruits & Vegetables includes the online trade of fruits (e.g. apples, bananas, cherries) and vegetables (e.g. cucumbers, paprikas, avocados, tomatoes). This category does not cover canned fruit and vegetables and frozen fruit and vegetables. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Fruits (e.g. apples, bananas, cherries)
  • Vegetables (e.g. cucumbers, paprikas, avocados, tomatoes)

Out-of-scope

  • Canned fruit and vegetables
  • Frozen fruit and vegetables