Grocery market in the Netherlands

The Dutch Grocery eCommerce market is predicted to reach US$4,187.8 million by 2024 and accounts for 16.6% of the total eCommerce market in the Netherlands. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 15.0%, resulting in a projected market volume of US$7,334.9 million by 2028. Within the Grocery market ECDB considers the following two sub-markets: Food and Beverages.

Market development

eCommerce revenue development in the Wine & Liquors market in the Netherlands

The Dutch Wine & Liquors eCommerce market is predicted to reach US$997.7 million by 2024 and accounts for 75.1% of the Alcoholic Beverages eCommerce market in the Netherlands. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 14.6%, resulting in a projected market volume of US$1,718.2 million by 2028. The Wine & Liquors eCommerce market is a sub-market of the Alcoholic Beverages market. Further categories within the Alcoholic Beverages market are: Beers, and Other Alcoholic Beverages.

eCommerce revenue development in the Wine & Liquors market in the Netherlands

in million US$

eCommerce revenue growth in the Wine & Liquors market in the Netherlands

in %

Net eCommerce revenue split by sub-category

in %
2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 97.7 27.2 29.3 37.2 0.0 46.6 62.2 92.0

Online share

eCommerce online share of the total Wine & Liquors market in the Netherlands

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Dutch Wine & Liquors retail market, the online share is 6.7% and will increase by an average of 37.6% to 23.9% by 2028.

eCommerce online share of the total Wine & Liquors market in the Netherlands

in %
2020 2021 2022 2023 2024 2025 2026 2027
Online share (in %) 38.8% 10.7% 4.1% 12.2% 45.3% 95.4% 31.4% 19.4%

Market definition

Definition of the Wine & Liquors market within the Grocery market

Market definition: Grocery > Beverages > Alcoholic Beverages > Wine & Liquors The category Wine & Liquors includes the online trade of wine (e.g. red wine, white wine, rosé wine) and liquors (e.g. whiskey, vodka, rum, gin, tequila). This category does not cover beer and sparkling wine and champagne. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Wine (e.g. red wine, white wine, rosé wine)
  • Liquors (e.g. whiskey, vodka, rum, gin, tequila)

Out-of-scope

  • Beer
  • Sparkling wine and champagne