eCommerce market in NL

Market development

eCommerce revenue development in NL

The Dutch Other Food Cupboard eCommerce market is predicted to reach US$40.7 million by 2024 and accounts for 6.1% of the Food Cupboard eCommerce market in the Netherlands. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 13.0%, resulting in a projected market volume of US$66.5 million by 2028. The Other Food Cupboard eCommerce market is a sub-market of the Food Cupboard market. Further categories within the Food Cupboard market are: Baking Supplies, Cereals, Noodles, Nuts & Dried Fruits, and Sweets & Chocolate.

eCommerce revenue development in NL

in million US$

eCommerce revenue growth in NL

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)52.774.675.137.925.044.292.179.4

Online share

eCommerce online share in NL

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Dutch Other Food Cupboard retail market, the online share is 5.8% and will increase by an average of 11.1% to 8.9% by 2028.

eCommerce online share in NL

in %
20202021202220232024202520262027
Online share (in %)19.1%15.8%81.4%9.5%54.3%68.6%37.7%77.2%

Market definition

Definition of all markets

Market definition: The category Other Food Cupboard includes the online trade of canned goods (e.g. canned vegetables, canned fruits, canned soups), dried grains (e.g. rice, quinoa, couscous), condiments and sauces (e.g. ketchup, mustard, mayonnaise, soy sauce), and more. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Canned goods (e.g. canned vegetables, canned fruits, canned soups)
  • Dried grains (e.g. rice, quinoa, couscous)
  • Condiments and sauces (e.g. ketchup, mustard, mayonnaise, soy sauce)
  • Oils (e.g. olive oils, vegetable oils)
  • Seasonings and spices (e.g. salt and pepper, herbs and spices, spice blends)
  • Snacks (e.g. chips, crackers)

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