Toys, Hobby & DIY market in Pakistan

The Pakistani Toys, Hobby & DIY eCommerce market is predicted to reach US$387.4 million by 2023 and accounts for 6.1% of the total eCommerce market in Pakistan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 2.8%, resulting in a projected market volume of US$432.7 million by 2027. Within the Toys, Hobby & DIY market ecommerceDB considers the following four sub-markets: Toys & Baby, DIY, Garden & Pets, Hobby & Stationery, and Sports & Outdoor.

Market development

eCommerce revenue development in the Plastic & Other Toys market in Pakistan

The Pakistani Plastic & Other Toys eCommerce market is predicted to reach US$23.4 million by 2023 and accounts for 42.0% of the Toys eCommerce market in Pakistan. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 3.0%, resulting in a projected market volume of US$26.3 million by 2027. The Plastic & Other Toys eCommerce market is a sub-market of the Toys market. Further categories within the Toys market are: Card Games, Dolls & Stuffed Toys, Puzzles, and Toys for Toddlers & Kids.

eCommerce revenue development in the Plastic & Other Toys market in Pakistan

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 90.5 2.5 54.9 0.2 88.4 56.5 94.1 35.5
AOV (in US$) 58.7 97.4 29.4 33.1 17.1 88.0 68.1 53.1
CVR (in %) 90.5 2.5 54.9 0.2 88.4 56.5 94.1 35.5
AOV: Average Order Value CVR: Conversion Rate

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