Toys, Hobby & DIY market in Portugal

The Portuguese Toys, Hobby & DIY eCommerce market is predicted to reach US$689.3 million by 2023 and accounts for 11.7% of the total eCommerce market in Portugal. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.2%, resulting in a projected market volume of US$944.0 million by 2027. Within the Toys, Hobby & DIY market ecommerceDB considers the following four sub-markets: DIY, Garden & Pets, Hobby & Stationery, Sports & Outdoor, and Toys & Baby.

Market development

eCommerce revenue development in the Cigarettes market in Portugal

The Portuguese Cigarettes eCommerce market is predicted to reach US$20.2 million by 2023 and accounts for 91.8% of the Tobacco Products eCommerce market in Portugal. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 2.3%, resulting in a projected market volume of US$22.1 million by 2027. The Cigarettes eCommerce market is a sub-market of the Tobacco Products market. Further categories within the Tobacco Products market are: Cigars, E-Cigarettes, and Smoking Tobacco.

eCommerce revenue development in the Cigarettes market in Portugal

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 59.2 78.5 32.3 24.6 55.7 12.1 12.6 75.2
AOV (in US$) 13.4 32.7 13.6 2.7 61.4 60.7 95.5 36.8
CVR (in %) 59.2 78.5 32.3 24.6 55.7 12.1 12.6 75.2
AOV: Average Order Value CVR: Conversion Rate