Hobby & Leisure market in Portugal

Market development

eCommerce revenue development in the Erotic & Adult market in Portugal

The Portuguese Erotic & Adult eCommerce market is predicted to reach US$35.1 million by 2024 and accounts for 2.1% of the Hobby & Leisure eCommerce market in Portugal. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 12.5%, resulting in a projected market volume of US$56.3 million by 2028. The Erotic & Adult eCommerce market is a sub-market of the Hobby & Leisure market. Further categories within the Hobby & Leisure market are: Bullion & Precious Metal, Camping & Adventure, Flowers & Gifts, Media, Musical Instruments, Other Hobby & Leisure, Pet Supplies, Smoking Supplies, Sports Equipment, Stationery, Crafts & Art Supplies, and Toys.

eCommerce revenue development in the Erotic & Adult market in Portugal

in million US$

eCommerce revenue growth in the Erotic & Adult market in Portugal

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)16.683.318.387.713.492.076.59.0

Online share

eCommerce online share of the total Erotic & Adult market in Portugal

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Portuguese Erotic & Adult retail market, the online share is 13.1% and will increase by an average of 13.2% to 21.5% by 2028.

eCommerce online share of the total Erotic & Adult market in Portugal

in %
20202021202220232024202520262027
Online share (in %)54.5%95.4%9.6%3.4%22.7%24.0%91.2%3.9%

Top stores

Top five Erotic & Adult online stores in Portugal by net sales 2023

With sales in the Portuguese Erotic & Adult market, vibrolandia.com generated a revenue of US$4.0 million in 2023, which means it is the leading online store in this market. The Erotic & Adult ranking of Portugal is based on all online stores that generated sales in this market in 2023. Due to a country- and category-dependent approach, both national and international online stores can be part of the ranking. The graph shows a filtered revenue. It only includes national sales within the respective market.

eCommerce net sales generated in the Erotic & Adult market in Portugal in 2023

in million US$
Filtered revenue / share
Global revenue
Growth
US$900.0m
20.7%
US$8,300.0m8.3%
US$550.0m
12.0%
US$4,600.0m12.4%
US$470.0m
3.9%
US$1,190.0m33.6%
US$430.0m
20.6%
US$2,122.0m18.0%
US$370.0m
20.7%
US$1,814.0m12.6%

Market definition

Definition of the Erotic & Adult market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Erotic & Adult The category Erotic & Adult comprises digital sales of erotic lingerie, sex toys, lubricants and sexual wellness products, and more. This category does not cover erotic books, contraceptives or online dating and matchmaking services. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Erotic lingerie
  • Sex toys
  • Lubricants and sexual wellness products
  • Fetish gear

Out-of-scope

  • Erotic books
  • Contraceptives
  • Online dating and matchmaking services