Hobby & Leisure market in Portugal

The Portuguese Hobby & Leisure eCommerce market is predicted to reach US$1,642.3 million by 2024 and accounts for 24.0% of the total eCommerce market in Portugal. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 11.9%, resulting in a projected market volume of US$2,573.2 million by 2028. Within the Hobby & Leisure market ECDB considers the following twelve sub-markets: Media, Sports Equipment, Pet Supplies, Stationery, Crafts & Art Supplies, Toys, Bullion & Precious Metal, Camping & Adventure, Musical Instruments, Flowers & Gifts, Other Hobby & Leisure, Erotic & Adult, and Smoking Supplies.

Market development

eCommerce revenue development in the Fitness Equipment market in Portugal

The Portuguese Fitness Equipment eCommerce market is predicted to reach US$30.2 million by 2024 and accounts for 15.2% of the Individual Sports eCommerce market in Portugal. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be 2.8%, resulting in a projected market volume of US$33.7 million by 2028. The Fitness Equipment eCommerce market is a sub-market of the Individual Sports market. Further categories within the Individual Sports market are: Bicycles, Fishing Equipment, Hunting & Weapons, and Other Individual Sports.

eCommerce revenue development in the Fitness Equipment market in Portugal

in million US$

eCommerce revenue growth in the Fitness Equipment market in Portugal

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)20.587.94.535.961.855.191.523.4

Online share

eCommerce online share of the total Fitness Equipment market in Portugal

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Portuguese Fitness Equipment retail market, the online share is 25.0% and will increase by an average of 14.4% to 42.9% by 2028.

eCommerce online share of the total Fitness Equipment market in Portugal

in %
20202021202220232024202520262027
Online share (in %)41.5%40.9%35.3%58.7%35.0%69.1%16.8%59.2%

Market definition

Definition of the Fitness Equipment market within the Hobby & Leisure market

Market definition: Hobby & Leisure > Sports Equipment > Individual Sports > Fitness Equipment The category Fitness Equipment includes the online trade of exercise machines (e.g treadmills, exercise bikes, rowing machines, multi-purpose home gym equipment), strength training equipment (e.g. weight benches, power racks, dumbbells, barbells, weight plates), jump ropes, and more. This category does not cover nutritional supplements and fitness trackers. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Exercise machines (e.g treadmills, exercise bikes, rowing machines, multi-purpose home gym equipment)
  • Strength training equipment (e.g. weight benches, power racks, dumbbells, barbells, weight plates)
  • Jump ropes
  • Yoga mats
  • Pilates reformers
  • Aerobic steps
  • Balance boards
  • Resistance bands
  • Punching bags

Out-of-scope

  • Nutritional supplements
  • Fitness trackers