Toys, Hobby & DIY market in Portugal

The Portuguese Toys, Hobby & DIY eCommerce market is predicted to reach US$689.3 million by 2023 and accounts for 11.7% of the total eCommerce market in Portugal. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 8.2%, resulting in a projected market volume of US$944.0 million by 2027. Within the Toys, Hobby & DIY market ecommerceDB considers the following four sub-markets: DIY, Garden & Pets, Hobby & Stationery, Sports & Outdoor, and Toys & Baby.

Market development

eCommerce revenue development in the Construction Sets & Models market in Portugal

The Portuguese Construction Sets & Models eCommerce market is predicted to reach US$19.9 million by 2023 and accounts for 12.3% of the Hobby & Stationery eCommerce market in Portugal. It is expected to increase over the next years. The expected compound annual growth rate for the next four years (CAGR 2023-2027) will be 12.2%, resulting in a projected market volume of US$31.5 million by 2027. The Construction Sets & Models eCommerce market is a sub-market of the Hobby & Stationery market. Further categories within the Hobby & Stationery market are: Drones, Musical Instruments, Office Furniture, Other Hobby & Stationery, and Tobacco Products.

eCommerce revenue development in the Construction Sets & Models market in Portugal

in million US$, in %

Note: Data shown is using current exchange rates and reflects market impacts of the Russia-Ukraine war

Source: Statista Market Insights, ecommerceDB

2020 2021 2022 2023 2024 2025 2026 2027
Revenue (in mUS$) 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0
Growth (in %) 90.5 2.5 54.9 0.2 88.4 56.5 94.1 35.5
AOV (in US$) 58.7 97.4 29.4 33.1 17.1 88.0 68.1 53.1
CVR (in %) 90.5 2.5 54.9 0.2 88.4 56.5 94.1 35.5
AOV: Average Order Value CVR: Conversion Rate