Care Products market in Paraguay

Market development

eCommerce revenue development in the Lipsticks market in Paraguay

The Paraguayan Lipsticks eCommerce market is predicted to reach US$1.3 million by 2024 and accounts for 22.3% of the Decorative Cosmetics eCommerce market in Paraguay. It is expected to decrease over the next years. The expected compound annual growth rate for the next four years (CAGR 2024-2028) will be -1.5%, resulting in a projected market volume of US$1.2 million by 2028. The Lipsticks eCommerce market is a sub-market of the Decorative Cosmetics market. Further categories within the Decorative Cosmetics market are: Eye Cosmetics, Make-up, Nail Cosmetics, and Other Decorative Cosmetics.

eCommerce revenue development in the Lipsticks market in Paraguay

in million US$

eCommerce revenue growth in the Lipsticks market in Paraguay

in %

Net eCommerce revenue split by sub-category

in %
20202021202220232024202520262027
Revenue (in mUS$)0.00.00.00.00.00.00.00.0
Growth (in %)50.837.320.046.155.94.742.169.0

Online share

eCommerce online share of the total Lipsticks market in Paraguay

The online share refers to the proportion of the retail volume that is transacted via the Internet. It includes purchases via desktop PC, tablet or smartphone, both via website or app. Only retail of physical goods is taken into account. In the Paraguayan Lipsticks retail market, the online share is 45.4% and will decrease by an average of 20.1% to 18.5% by 2027.

eCommerce online share of the total Lipsticks market in Paraguay

in %
20202021202220232024202520262027
Online share (in %)89.8%68.3%5.1%92.9%80.8%67.2%31.5%64.6%

Market definition

Definition of the Lipsticks market within the Care Products market

Market definition: Care Products > Personal Care > Decorative Cosmetics > Lipsticks The category Lipsticks includes the online trade of lipsticks (e.g. liquid lipsticks, matte lipsticks, glossy lipsticks), lip gloss, lip balms, and more. This category does not cover medical lip care. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

In-scope

  • Lipsticks (e.g. liquid lipsticks, matte lipsticks, glossy lipsticks)
  • Lip gloss
  • Lip balms
  • Lipliners

Out-of-scope

  • Medical lip care